Team Lead, Product Marketing

Sago Mini is an award-winning company devoted to play. With three subscription services and over 10 million monthly active users, Sago Mini creates apps that seed imagination, grow wonder, and bring thoughtful design to life for preschoolers and parents worldwide. Proudly Canadian, Sago Mini is a subsidiary of Spin Master, a leading global children’s entertainment company. Along with sister studios Toca Boca and Originator, Sago Mini is part of the Piknik bundle – a collection of the world’s best apps for kids in one subscription.

Sago Mini is seeking a leader to help guide and shape the product marketing strategy of Sago Mini, and our bundled subscription service Piknik. As the Manager, Product Marketing, you will be responsible for bringing our products to kids and parents around the world. You will act as the key point of contact for our product teams, establishing the reporting cadence, integrating our roadmaps, and defining key marketing moments.

This position is suitable for candidates with 5+ years of people management experience, as well as experience across lifecycle marketing and product marketing functions.

This is a maternity leave contract hybrid role that requires your in-office presence 2-3 days per week.

• Have a strategic mindset with a knack for execution, balancing long‑term vision with the day‑to‑day
• Are passionate about leading your team with integrity and compassion
• Enjoy crafting impactful marketing strategies across various channels
• Value data‑driven decision‑making
• Have a customer‑first approach
• Are a master of communication and strong interpersonal skills
• Have an eye for creativity and detail with a focus on brand alignment and voice

• Maintain the Sago Mini & Piknik marketing roadmap, anchored in our customer needs, product vision and Piknik growth strategy to reach our goals
• Go‑to‑market strategy for new product launches, and establishing cross‑functional workflows
• Execute on established marketing plans, ensuring visibility across organic channels in conjunction with our product release roadmap
• Establish frameworks and best practices to help build the Sago Mini and Piknik brand franchises, working closely with internal and external stakeholders
• Driving cross‑channel campaign strategy for our audiences, and working with channel owners to build brand experiences across CRM, You Tube, the App Store, and Social Media.
• Leading a team of marketers focused on lifecycle marketing, customer engagement, customer care, and design, to deliver on our company objectives
• Responsible for setting the marketing team production priorities, with input key stakeholders within your team and across functions. Align marketing priorities with an understanding of the wider team and studio perspective
• Compile regular reports of campaign performance and results, assessing against key objectives and KPIs
• Analyze historical and current campaign data to optimize marketing campaign direction, strategy and value
• Communicate priorities to stakeholder groups, and set expectations for timelines, delivery, and scope
• Support partnership opportunities within Spin Master and externally
• Review and approve marketing briefs, and work with Creative Production & Project Management to ensure that the output delivers on the brief intent, including proofreading, and consolidated feedback
• Work closely with Marketing Project Manager to define promotional opportunities for our core partners (Apple, Google, Amazon, etc).
• Connect with partners, Spin Master, our other other digital studios, and external organizations
• Staying up to date with the latest market research and trend analysis to inspire and inform our marketing campaigns

• 5‑10 years of experience in product marketing
• 5+ years of team leadership experience, with a demonstrated ability to prioritize across conflicting needs. The right candidate will be able to balance their strategic vision with pragmatic, team‑based execution
• Expertise and demonstrated success across multiple marketing specializations (e.g. brand marketing, audience development, and customer acquisition, and lifecycle marketing)
• E…