Sr Brand Manager, Scotch

Senior Brand Manager, Diageo Canada – Scotch

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future!

Our Marketing team are creators, helping to build and nurture some of the world’s most loved brands. We craft amazing connections with people around the world to celebrate our brands’ legacies and reimagine them for the world today, and into the future. Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our genius and creativity, we unlock our brands’ uniqueness, understand their purpose, and put them at the heart of celebrations everywhere.

Together, we’re celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you’ll be celebrated and supported in our inclusive culture.

Do you want to be part of turning some of the world’s largest spirits brands into the most culturally powerful brands in Canada today? Do you have an equal thirst for delivering bold business growth and marketing with creative excellence? If so, we are looking for a Senior Brand Manager to lead the strategic agenda for our world‑class portfolio of brands.

In short, we need a senior brand leader who is as curious as they are commercially sharp. Someone who’s creatively brave, strategically grounded, and energizing to work with. You know when to challenge the status quo and when to double down, and you bring a rare blend of instinct, agility, and accountability to everything you do.

Lead a portfolio of world‑class brands in Canada to exceed business goals, deliver industry‑defining marketing, and recruit the next generation of consumers—building brands that don’t just compete in the category but transcend it.

• Own a long‑term vision for a key category, setting the strategic roadmap to elevate Diageo Canada’s leadership and impact
• Define a 5‑year ambition for brand contribution, volume mix, and category growth
• Lead annual marketing business plans and long‑term brand strategy, rooted in consumer, customer, and shopper insight
• Drive best‑in‑class, integrated marketing programmes across media, trade, digital, and experiential through strong agency leadership
• Champion the portfolio internally and externally—energising teams and inspiring commercial focus on these high‑potential brands
• Partner with Innovation to bring new formats and platforms to life that fuel long‑term brand equity and growth
• Be performance‑obsessed, deeply understanding the business to course‑correct and seize growth opportunities in real time
• Ensure brands are deeply embedded in culture and connected with the right consumer cohorts
• Balance strategic clarity with operational excellence, overseeing performance, budgets, and activation across channels
• Build strong cross‑functional and global partnerships, navigating complexity with confidence

• Be the portfolio’s #1 cheerleader — bringing energy, belief, and bold ambition
• Drive innovation and experimentation—test and learn, iterate, and scale what works
• Are dedicated to consumer understanding—fueling the creation of brands that matter
• Make ideas happen—powerful decks alone won’t get the job done
• Stay optimistic and solutions‑focused in the face of ambiguity or change
• Set the standard for performance, pace, and passion

• Set a bold, long‑term vision for the portfolio
• Build and manage brand architecture that aligns with the broader Diageo strategy
• Lead and influence annual MBP development
• Define brand positioning, purpose, and target audiences with clarity
• Leverage Diageo’s data ecosystem to drive smart, actionable decisions
• Effectively juggle multiple priorities and projects in a fast‑paced environment

• Lead the development of breakthrough…