Assistant Brand Manager Marketing- Pharmaceutical Integrated Resources, Inc ( IRI ) T
Job in
Toronto, Ontario, C6A, Canada
Listing for:
Heritage Plus
Full Time
position
Listed on 2026-01-06
Job specializations:
-
Marketing / Advertising / PR
Marketing Manager
-
Management
Job Description & How to Apply Below
Position: Assistant Brand Manager Marketing- Pharmaceutical needed at Integrated Resources, Inc ( IRI ) T[...]
Assistant Brand Manager Marketing
- Pharmaceutical needed at Integrated Resources, Inc ( IRI ) Toronto, Ontario, Canada
Lead the design, development, and implementation of the strategic marketing plan to support the regional business, sourcing and reputation priorities, in alignment with regional priorities. Be a trusted business partner and marketing subject matter expert for the Site Head to support delivery against business priorities such as strategic sourcing, occupancy rates, revenue targets, customer satisfaction, regional awareness as well as contribute to brand awareness.
Oversee all external and internal engagements where the relevant site and/or portfolio is referenced including paid, earned, owned, and shared channels. Responsible for designing and implementing strategies that cultivate a vibrant community for the local portfolio and communicate value-added services offerings, which includes collaboration across cross-functional teams.
This role reports to the Brand Leader with a dotted line to the relevant Site Head.
Key Responsibilities:In partnership with the Site Head, develop the vision, mission, and engagement strategy/plan to attract high potential, strategically aligned companies and drive value for current portfolio companies.Responsible for engaging the site portfolio to grow brand affinity and secure portfolio content to be utilized in the strategic engagement plan.Design, develop, implement, and report on marketing initiatives for their local business priorities, inclusive of programming, marketing, and sponsor ships.Support Global and Regional Sourcing activations locally, including planning, budgets, scheduling, speaker recruitment and management, marketing, registrations, delivery and tracking project metrics.Partner with the Sourcing Activations Team sourcing initiative that occurs in the region.Serve as a brand ambassador for the company and its component parts in the region.Participate as a key Leadership Team member for the local team.Responsible for developing the Site strategic engagement plan including budgets and monthly reporting to ensure execution success.Manage the implementation of all elements of programs (manage budgets, develop calendar, recruit speakers, manage logistics, ticket sales, RSVPs).Responsible for ensuring a lead generation process is in place and manage the growth of the portfolio in the region.Accountable for tracking, analyzing and reporting ROI to the Site Leader and Activation Leadership for regional digital social, programmatic and special projects metrics to ensure they are meeting business requirements/objectives.Support for the regional marketing including posting of events on social media, cross promotion with partners, targeted Linked In internal and external posts, communication of internal events and follow up. This includes the development of strategic e-marketing communications plan and schedule to ensure optimal attendance results.Responsible for growing brand awareness, applications and demand generation via CRM, paid digital advertising, analyst and influencer marketing.Responsible for regional team’s use of event management platforms such as Splash and Hub Spot. Oversee creation of event materials such as: print programs, presentations, welcome slide decks, Event speaker management including scheduling, collection of speaker materials and slide decks. Manage attendee lists and badge production, survey creation, and event recaps, report final lists. Manage event logistics such as booking venue, obtaining permits and licenses, if needed, certificate of insurance, managing event setup and catering, coordinate event calendar entries, coordinate event setup with various teams (catering, security, janitorial, AV, operations) and calendar management.Manage and engage ongoing relationships with key internal and regional external stakeholders including strategic marketing partners, trade associations, sponsors, sponsored organizations, and collaborators by developing mutually beneficial agreements and tracking benefits to ensure optimal results.Responsible for web presence and manage maintenance and content for prospective…
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