Manager, Marketing Capabilities

Manager, Marketing Capabilities page is loaded## Manager, Marketing Capabilitiesremote type:
On Site locations:
Toronto, Ontario time type:
Full time posted on:
Posted Todaytime left to apply:
End Date:
January 17, 2026 (1 day left to apply) job requisition :
R 1453803
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* Work Location:

** Toronto, Ontario, Canada
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* Hours:

** 37.5
** Line of Business:
** Marketing
* * Pay Details:**$91,200 - $136,800 CADTD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience  compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.

As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.
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* Job Description:

** The Marketing Capabilities and Data Enablement function within Growth Marketing is a central source of expertise for marketing technology build, management, data strategy and enablement. Our team mission is to be the Customer Led Growth Accelerators. The broader Growth Marketing team brings together a diverse range of technical and business expertise including data strategy and governance, data engineering, marketing and advertising technology strategy, platform and application management, campaign targeting and delivery.

The Marketing Capabilities function is a Salesforce center of excellence (COE) for marketing technology build and management. The Manager, Marketing Capabilities role will drive the discovery, development and delivery of new capabilities to help drive marketing results. Capabilities may range from business outcomes delivered through technology, process or policy changes, new data sources, emerging industry advancements & capabilities.

The successful candidate will be a proactive and experienced mid-level Martech Strategist with a proven track record in devising and implementing successful Mar Tech strategies within complex organizational environments within an Agile delivery framework. As a vital member of our Marketing Capabilities team, you will play a crucial role in shaping our marketing efforts by harnessing the potential of Salesforce Marketing Cloud.
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* Responsibilities include:

*** Use Case Definition:
Partner with marketing business partners to define clear and actionable use cases for Salesforce Marketing Cloud, outlining how the platform can enhance customer engagement, lead nurturing, and overall marketing efficiency.
* Martech Strategy Development:
Formulate comprehensive Salesforce Marketing Cloud strategies that align with business objectives and marketing goals, while considering industry trends and best practices.
* Capability Adoption:
Drive the adoption of Salesforce Marketing Cloud capabilities by collaborating with cross-functional teams, translating business needs into technical requirements through user stories, and ensuring successful implementation.
* Storytelling to Senior Executives:
Craft compelling narratives that effectively communicate the value of Salesforce Marketing Cloud strategies to senior executives, illustrating how these strategies contribute to business growth and customer satisfaction.
* Operating in Complex Environments:
Navigate and thrive within complex organizational structures, leveraging your expertise to navigate intricate processes and adapt strategies to dynamic circumstances.
* Engaging without Authority:
Collaborate and influence stakeholders across different teams, even without direct authority, to garner support for your initiatives and achieve alignment.
* Implementation Guidance:
Collaborate closely with the implementation team, providing valuable insights and guidance based on your expertise to ensure that strategies are effectively translated into technical solutions.
* Data-Driven Insights:
Utilize data analysis and reporting to derive insights from marketing campaigns and recommend adjustments to strategies for optimized results.
* Collaborative Efforts:
Foster collaboration among marketing, technology, and data teams to ensure smooth integration of Salesforce Marketing Cloud with existing systems and data sources.
* Training and Consultation:
Collaborate with vendors and change management partners to organize training sessions and consult with marketing teams to educate them on the application of Salesforce Marketing Cloud strategies and tactics.
* Industry Awareness:
Stay informed about the latest martech trends, especially within the Salesforce ecosystem, and apply this knowledge to continually refine and enhance strategies.
** Education/Accreditations/

Qualifications:

*** Degree in marketing, technology or other relevant practice.
* 7+ years of…