Marketing Communications Specialist - Customer Journey

Pay Rate: $33 - $36/hour

Location: North York, ON

Job type: Temporary | Full-time | 1-year contract with possibility of extension

Manage the production of customer-facing content throughout all touchpoints of the customer journey (Welcome, waiting for delivery, vehicle arrival, anniversary, loyalty, renewal etc.)

Work with internal Customer Journey team to support process and strategy as well as analyze monthly KPI dashboard to find ways to optimize performance

Define personalized content strategy and conduct various A/B testing to determine content effectiveness

Collaborate with internal team to define Porsche’s luxury loyalty marketing strategy

Interact with Porsche AG counterparts on centrally led projects and represent Canada at a global level

Coordinate content collection from all relevant stakeholders and manage the production of the monthly eNewsletter that is sent to Porsche Canada’s subscriber base

Facilitate the production of the Canadian ryder insert for each issue of the Porsche Christophorus magazine (4 issues per year)

Work with Marketing Communications Specialist on content for product launch emails as well as special model specific “insider” emails

Manage the production and scheduling of all ad-hoc DM/eDM requests working closely with stakeholders to produce effective content for their business needs while ensuring all content is premium and on brand

Work with the Customer Journey team to define holistic strategy around the use of all CRM marketing channel tactics to encourage stronger, more impactful messaging

Work very closely with Senior Customer Journey Event Specialist and provide brand communications support for all key customer events

Maintain relationships with internal stakeholders

Other duties as assigned

Must be legally eligible to work, and reside in Canada

Bachelor’s degree in Marketing, Communications or related discipline.

Previous relevant experience in CRM or loyalty Marketing in the automotive industry or marketing premium brands

Intermediate French is an asset

Excellent written and verbal communication skills required

Marketing copywriting experience is an asset

Strong knowledge of CRM marketing and thorough understanding of the customer purchasing journey

Experience working with data and CRM tools is preferred

Proficient computer skills including all Microsoft Office applications

Strong knowledge of Google Analytics reporting platform

Able to collaborate with various stakeholders across cross-functional departments

Ability to multitask and deliver high quality work under tight timelines

Ability to proactively solve problems and work independently

Ability to manage vendors, agencies and stakeholders effectively

Excellent organizational and time management skills

Excellent attention to detail

Advanced knowledge of MS Office, especially Excel and PowerPoint, general knowledge of content management and database systems an asset

Interest in automotive or prestige/luxury

Valid driver’s license for operating motor vehicles in Canada

4% vacation paid weekly

Paid weekly accurate and on time

Strong health and safety programs

Medical and dental benefits once qualified

Free training programs

New and quicker onboarding process