Director - Digital Paid Media
Job in
Toronto, Ontario, M5A, Canada
Listing for:
International Financial Group
Part Time, Contract
position
Listed on 2026-01-28
Job specializations:
-
Marketing / Advertising / PR
Digital Marketing, Marketing Manager, Social Media Marketing, Digital Media / Production
-
IT/Tech
Digital Marketing, Social Media Marketing, Digital Media / Production
Job Description & How to Apply Below
Our client, a Top 5 bank in Canada is looking to hire a
Director - Digital Paid Media to lead their in-house agency model for an initial 12 Month contract with a high possibility of extension and conversion. This role is 1-2 days a week in the office in downtown Toronto.
As the Director of Digital Paid Media, you will:
Lead a dynamic team of up to 20 paid media experts, driving team strategy, operational efficiency, and marketing effectiveness.Collaborate closely with Media and Marketing Communications teams to set plans and budgets, develop tests, and integrate digital media into marketing strategies.Oversee budget management and optimization to ensure maximum ROI, leveraging insights to enhance cross-channel digital marketing performance.Stay current with industry innovations, bringing new opportunities and trends to the table to drive efficiencies and competitive advantages.Must-Have
Skills:
Minimum 7 years of experience working in Media Planning and Digital Marketing function at Advertising, Media Agency or Marketing DepartmentSolid experience and demonstrated ability in developing and leading strategic media/marketing plans for large budget and multi-media campaignsSound experience in managing the fulfillment and interpretation of analytics, modeling, dashboards and KPIs to inform and enhance the effectiveness media strategies, measurement and reportingSolid understanding & experience with digital, mobile & social media - understanding trends, terminology & measurement, programmatic & performance marketingUniversity bachelor's degreeStrong PowerPoint, Excel skills.Nice to have:
Experience building & leading processes within a collaborative team environment & managing complex timelines and calendars across multiple campaignsExperience in driving analytics, modeling, dashboards and KPIs to inform and enhance the effectiveness media strategies, measurement and reportingExperience executing marketing plans across multiple channels, with a focus on digital channelsWorking knowledge of retail branch and banking channel (ATM, Telephone Banking, Frontline Support) planning and executionTraining or certification in Marketing or AdvertisingMBADigital Certification (Media/Marketing).If you are interested & qualified for this opportunity, please send your updated resume in MS Word format to
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