Senior Social Media Specialist

Job Title

Senior Social Media Specialist – Part Time Contract

Sr. Manager, Facility and Sales – STOTT PILATES Studio

Remote with the ability to make site visits to 2 Bloor St. East, Toronto

$40-45/hour

Merrithew® is the global leader in mind‑body education and equipment. Founded in 1988, the company has trained more than 80,000 instructors and partners worldwide, developed six innovative education programs—STOTT PILATES®, ZENGA®, Total Barre®, Halo® Training, Merrithew Fascial Movement and CORE™ Athletic Conditioning & Performance Training™—and has produced an extensive line of professional and at‑home equipment and accessories for personal and professional use. We inspire people worldwide to lead healthier lives through premium education programs and cutting‑edge equipment, promoting optimal fitness and wellness for all.

STOTT PILATES® Studio is our global flagship location in Toronto. It is a modern Pilates space rooted in proven science with a contemporary approach, welcoming new and experienced practitioners to a premium studio led by expert instructors who care deeply about how you move, how you feel, and the community you’re part of.

We’re looking for a Part‑time, Senior Social Media Specialist (contract) who owns organic social outcomes end‑to‑end. This role blends critical thinking, strategy, and precise execution to drive engagement, leads, and brand consistency across social platforms.

• Strategy & Planning:
  • Create monthly organic social strategy decks (themes, content pillars, cadence, conversion goals)
  • Translate brand voice and point of view into social content (copy and key visuals)
  • Define what belongs in the feed vs. Stories and explain the strategy/purpose
  • Align Url content with paid campaigns, launches, and studio initiatives
  • Review performance monthly and iterate based on what’s actually working (metrics, best day and time to փոքր
  • Posts can be produced and posted for occasional last‑minute notices
• Content Creation & Publishing:
  • Create and publish roughly 5 Instagram feed posts per week
  • Edit short‑form video (Reels) from raw content capture
  • Assist with obtaining and posting user‑generated content
  • Write strong captions, hooks, and CTAs with a conversion‑aware mindset
  • Create polished, consistent, on‑brand posts and stories with careful attention to visual and written detail
• Stories & Engagement:
  • Design the overarching Stories strategy (what should exist daily and why)
  • Build templates and guidelines for studio staff to execute Stories confidently (playbook and Canva)
  • Create Direct Message and comment response playbooks based on premium, client‑centered responses (FAQs, tone, response time, escalation rules)
  • Monitor Direct Messages and comments, report any escalated issues to the Assistant Studio Manager
  • Audit engagement weekly to ensure quality, alignment, and brand protection
• Collaboration & Operations:
  • Work closely with the Sr. Manager on content direction and priorities
  • Train Assistant Studio Manager and front desk staff on basic Story posting and engagement best practices
  • Create clarity and systems so others can support social execution without diluting expressão de brand
• Skills and
  
  Qualifications:
  
  
  • 5– fairs 8+ years owning both strategy and execution for a brand’s social media
  • Ability to communicate strategy while upholding brand standards and integrity
  • Strong organization in maintaining deadlines
  • Understand how organic social supports growth and that it’s not just about aesthetics
• What Success Looks Like (First 30–60 Days):
  • A clear, strategic monthly content музыка plan is in place
  • Feed cadence is consistent, on‑brand, and intentional
  • Stories are happening daily via templates and studio support
  • Engagement is handled smoothly by studio ops using your playbooks
  • The Studio Manager is no longer chasing social issues; it runs cleanly

This is a chance to shape the social presence of a flagship studio at the intersection of science, style, and community. You’ll have meaningful ownership, a respected brand foundation, and the opportunity to set the standard for what modern Pilates looks like—both online and in real…