Manager, Brand Marketing - PC Optimum

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Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.

The PC Optimum™ Marketing team is looking for a Manager, Loyalty Marketing to own and iterate on full-funnel marketing strategies that support PC Optimum’s key objectives. This portfolio requires a high degree of strategic thought, organization, attention to detail, and ability to collaborate as part of a high‑performing team passionate about fortifying Canada’s number one loyalty program.

The successful candidate has experience developing customer-focused campaigns at scale in paid and owned channels. This person will own campaign strategy & execution, brief internal and external creative teams, manage stakeholders, and deliver campaign reporting. This is a unique opportunity for exposure across the enterprise, working closely with PC Optimum business and divisional teams to drive results.

Please note this role requires 4 days per week in office, flexing as needed between 500 Lake Shore Blvd West in Toronto and 1 President’s Choice Circle in Brampton.

• Develop and deliver customer-focused and insight-driven creative briefs that inspire agencies and creative teams.
• Contribute to the achievement of Loyalty business & brand objectives, strategies, and KPIs through unignorable marketing campaigns.
• Monitor campaign performance and report on next steps with analysis, insights and recommendations with an iterative lens.
• Work with all functional areas within the Marketing, Digital Experience, Divisional and product teams at Loblaw and Loblaw Digital to achieve the timely execution of Loyalty campaigns. Tactics include but are not limited to in‑store signage, web, app, CRM, paid media, Social, PR.
• Manage campaign budgets and finance submissions, with accountability for projects and programs.
• Ensure projects are organized and on track.

• Working knowledge of MS Word, PowerPoint and Excel.
• Experience managing creative briefing and feedback with agencies and stakeholders.
• Strong project and time management skills with the ability to prioritize competing projects.
• 5 years of experience in marketing/project management/loyalty. Specific experience in brand marketing within matrixed organizations is an asset.
• Bilingualism in French and English an asset, please note on your resume if this applies.

• Ability to be innovative and creative.
• Exceptional interpersonal skills to effectively source information, obtain approvals, build relationships, and project sufficient influence to achieve success.
• Creative problem solver and strategic thinker with a strong work ethic.
• Highly organized, able to prioritize multiple projects effectively and work independently in a fast‑paced environment.

Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas.

Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision‑making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s…