Product Marketing Manager

5700 Yonge St, North York, ON M2N 5M9, Canada

Questrade Financial Group (QFG), through its companies - Questrade, Inc., Questrade Wealth Management Inc., Community Trust Company, Zolo, and Flexiti Financial Inc., provides securities and foreign currency investment, professionally managed investment portfolios, mortgages, real estate services, financial services and more. Questrade uses cutting-edge technologies to develop innovative products that give customers better, more affordable ways to take control of their money.

We are everything a traditional financial institution is not. At QFG, you will be constantly moving forward, bringing the future of fintech into existence. You will be a part of a collaborative team that cares deeply about our mission and each other. Your team members will help you conquer challenges, push boundaries and discover what you are truly capable of.

At QFG, we have a culture of innovation where technology serves people—both our team and our customers. We see AI as a collaborative and transformative enabler, and we are seeking forward-thinking individuals who can effectively integrate it into their daily work. The ideal candidate will be a catalyst for change, helping us use AI to create a more efficient and rewarding employee experience while also developing cutting-edge solutions that delight and serve our customers.

Join us in shaping a future where AI empowers our team to do their best work and helps us deliver unparalleled customer experiences.

This is a place where you can explore, discover and learn with continuous growth. As a diverse and inclusive place to work, with a hybrid working environment you can unleash your creativity and curiosity with no limits. If you share the same sense of infinite possibility, come shape your future at QFG.

• Health & wellbeing resources and programs
• Paid vacation, personal, and sick days for work-life balance
• Competitive compensation and benefits packages
• Work-life balance in a hybrid environment with at least 3 days in office
• Career growth and development opportunities
• Opportunities to contribute to community causes
• Work with diverse team members in an inclusive and collaborative environment

This job posting is for an existing vacancy.

We’re looking for our next Growth Product Marketing Manager. Could It Be You?

We are seeking a growth-focused Product Marketing Manager who thrives at the intersection of product and performance marketing.

In this role, you'll drive customer acquisition, activation, and engagement through product-led growth initiatives that turn our brokerage and investment products into powerful growth engines.

You'll own the strategy and execution of high-impact campaigns—promotional offers, contests, and in-product experiences—that accelerate new account openings, first trades, and ongoing trading activity.

This is a role for someone who loves experimentation, lives in the data, and knows how to turn customer insights into scalable growth strategies.

You won't just support campaigns, you'll architect them from concept through execution, with relentless focus on conversion, retention, and ROI.

In this role, responsibilities include but are not limited to:

• Campaign Strategy & Execution: Ideate, develop, and execute product-led growth campaigns including transfer bonuses, cashback offers, trading credits, referral programs, contests, and limited-time promotions. Own the full campaign lifecycle from concept and creative brief through launch, optimization, and post-mortem analysis.
• Adoption & Activation Strategy
  :
  Design programs that drive key customer behaviors including account funding, first trades, platform feature adoption, and transition from single-product to multi-product usage. Identify friction points in activation funnels and partner with Product, Growth Marketing, and Data teams to test solutions and drive improvements.
• In-Product Growth Opportunities
  :
  Collaborate with Product teams to identify and activate growth levers within the trading platform and customer experience. Design behavioral triggers, onboarding flows, and feature discovery experiences that…