Account Manager; PR, Integrated

Company description

MSL is a modern communications agency built on influence and impact.

We’re proud to be one of Canada’s leading PR and social agencies - recognized with Sabre Awards and Canadian PR Agency of the Year honours - but what truly defines us is our drive to shape culture, spark conversation, and create measurable outcomes for brands.

Part of the Publicis Groupe network, we collaborate closely with agencies including Leo, Spark, Saatchi & Saatchi, Starcom, and Sapient to deliver fully integrated creative and communications work. From consumer campaigns to corporate strategy, our work is rooted in insight, powered by creativity, and designed for today’s evolving media ecosystem.

We’re known for our leadership in influencer marketing, digital storytelling, and earned-first thinking and we continue to evolve how communications builds brands, trust, and performance in the age of AI and algorithmic discovery.

Our culture is collaborative, ambitious, and growth-oriented. We value curiosity, accountability, and creative bravery - and we build teams that reflect the diversity and energy of the world we communicate with.

As an Account Manager, your job is to partner with clients to relentlessly pursue innovative creative thinking, with a focus on identifying and leveraging new trends, executing programs, and developing client relationships. An essential ingredient of your success is the ability to partner and collaborate with a number of internal and external stakeholders.

This role requires a passionate team leader with very strong creative, strategic thinking and organizational abilities. A creative and analytical thinker who can create cross-channel digital media strategies for our clients.

Note this is a 6-month contract.

• Develop and support client communications across PR, events, media relations, and social media.
• Oversee various aspects of client programs, including research, strategy development, campaign execution, paid digital and social advertising, analytics, and reporting.
• Exhibit a deep understanding of client information, including business strategy, industry insights, and key stakeholders.
• Proficient in industry-standard tools and platforms, with strong research and data understanding, particularly in social and digital strategies, investigative research, and campaign analysis.
• Generate award-winning, creative ideas to boost client results and brand influence.
• Relentlessly pursue program effectiveness, managing day-to-day activities, implementation, monitoring, and evaluation.
• Foster creative thinking and inspire innovative approaches.
• Craft engaging content for media materials, such as editorial pieces, advisories, press releases, fact sheets, and briefing books, showcasing strong writing skills.
• Cultivate robust relationships with media contacts through written and verbal outreach, while efficiently managing media lists.
• Develop strategic social media and influencer campaigns to expand client communities and meet business objectives.
• Offer expert counsel to clients and colleagues on media, influencer, and digital trends, serving as a trusted thought leader.
• Cultivate enduring client relationships, proactively meeting their needs, proposing and implementing innovative ideas, and delivering expert counsel and exceptional service.
• Provide timely progress feedback to management.
• Promote an inclusive culture by coaching and mentoring team members.

• 4-6 years of experience in public relations with consumer, lifestyle and/or health brands
• Extensive experience in media relations, social media, event management and influencer relations
• Experience with social media platforms such as Facebook, Instagram, Twitter, Pinterest, etc. is needed
• A passion for working with exciting international brands
• Post-graduate diploma in Public Relations, Corporate Communications or related discipline
• Track record of developing creative public relations strategies and programs
• Entrepreneurial spirit and excitement to become an integral part of a new kind of agency
• Excellent communication skills, dynamic, team player, excellent time management and organizational skills
• Passionately committed…