Associate Account Manager, Paid Search, Social Programmatic

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit

Role

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

About Essence Mediacom: A Leading WPP Media Brand

Essence Mediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers.

Job Description

Operating Company:
Essence Mediacom Canada

Job Title:

Associate Account Manager, Paid Search, Social & Programmatic

Requisite Experience Level: 2+ years of previous paid social, paid search, or programmatic experience

Department / Team:
Team Universal

Reporting To:
Activation Supervisor

Location:

Toronto

Job Title:

Associate Account Manager, Paid Search, Social & Programmatic – Universal Pictures Group

For a century, Universal Pictures has been known for its diverse slate of films including Jaws, E.T., Jurassic Park and The Fast and Furious franchise as well as for its critically acclaimed fan favorites Get Out, Oppenheimer and Promising Young Woman.

The Role

The Associate Account Manager is responsible for developing and executing paid media strategies across video, search, and social platforms. This role will play a key part in the larger media team, contributing to strategy, planning, and campaign performance optimisation.

Duties And Responsibilities

• Manage paid media campaigns across platforms
• Develop and execute strategic video, search, and social plans that align with client objectives
• Define campaign strategies and deliverables that exceed client expectations
• Present campaign strategies and gain client approval on tactics
• Monitor, analyse, and optimise campaign performance to ensure delivery against KPIs
• Collaborate with cross-functional teams to develop and execute integrated media plans.
• Maintain strong client relationships, ensuring expectations and communications are managed effectively
• Build expertise in social and search marketing, establishing a reputation for innovation and efficiency
• Stay current on industry trends, digital marketing developments, and consumer behaviour to recommend improvements to the client
• Contribute to the creation of POVs, best practices, and process documentation to support team operations

Secondary Responsibilities

• Support Digital Planning/Buying team with planning, reporting, analysis documents and client deliverables

Experience, Knowledge And Skills

• Minimum 2 years of hands-on experience with paid social and/or search/video platforms
• Post-secondary degree or diploma in marketing, communications, or a related field
• Demonstrated experience managing large-scale campaigns for major clients
• Experience with ad tech and analytics platforms such as Google Analytics, Adobe Analytics, and bid management tools
• Advanced proficiency in Microsoft Office or Google Workspace, especially Excel/Sheets and PowerPoint/Slides
• Detail-oriented with a strong analytical mindset
• Current Social/Search certifications across key platforms are a big asset

Qualities

• Passion for social media and a drive to stay ahead of the curve
• Enthusiasm for working in a fast-paced, client-centric agency environment
• Proactive problem-solver with excellent organizational and multitasking skills
• Strong agility and time…