Associate Programmatic Manager

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Mindshare delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.

The Associate Programmatic Manager will be responsible in supporting the day-to-day campaign activity for all clients within their assigned agency teams. You will work within multiple interfaces including Salesforce and Radia to manage campaigns. You are a strong team player where you will support the Trading Strategy team with plan adjustments, campaign set up and optimizations. You are able to work across multiple DSPs and understand their nuances and capabilities.

You are a curious and active learner with a strong sense of ownership and accountability for the work that you produce for the teams.

• Supports the Programmatic Managers on all campaigns related to the management of programmatic campaigns including:
• Accurately inputs and maintains campaign data in internal systems using tools such as Salesforce and Radia and Datorama
• Proactive internal communication between different business units including Programmatic Managers Ad Ops and Analysts.
• Supports Programmatic Managers team with campaign set up, pacing and optimization
• Mentors other Programmatic Coordinators
• Supports with creating process documentation for Programmatic Coordinators
• Inspires and motivates team, fostering collaboration Responsibilities
• Supports the Programmatic Managers teams with timely campaign launches, communicating clearly with all teams.
• Input and setup approved campaigns into the internal platform and sync to systems like Salesforce.
• Liaise with vendors and agencies in preparation for campaign launches.
• Auditing and reviewing digital creative tags, ensuring they are accurate for the launch of the campaign, providing clear guidance to Ad Ops team including details on verification requirements
• Assists with campaign reporting inputs for post campaign reports and QBRs
• Assists with campaign set ups across all DSP’s (DV360, Xandr, Amazon, TTD)
• Assists with campaign pacing, shifts and optimization
• Assists with plan updates and adjustments
• Checks and ensures that live campaigns are delivering after launch.
• Ensuring monthly campaign actualizations are completed at the expected date.
• Updates pacing and performance in campaign tracker for internal team
• Identifies areas of opportunity within internal process Required Skills
• Post-secondary education, preferably in a Media, Marketing or Advertising related program
• 1+ years experience in Programmatic Coordinator role
• 100% Certified on relevant DSP’s (DV360, Xandr, Amazon, TTD and/or Verizon)
• Understanding of KPIs and media metrics
• Good understanding of the Programmatic Space
• Well-organized and strong attention to detail
• Proficient user of Microsoft tools such as PowerPoint, Excel, Word
• Strong analytical and critical thinking skills - ability to problem solve
• High energy and teamwork mentality are a must
• Excellent interpersonal and communication skills