Associate Brand Manager, Liquid .V

Background & Purpose of the Job

Do you want to work on one of the fastest growing businesses at Unilever? The entrepreneurial and ambitious Health and Wellbeing Collective (H&W) is made up of a portfolio of insurgent brands, with a focus on market development and playing in high-growth spaces that are ripe for disruption. We have a range of fast-growing, science-driven brands that are reinventing history;
Olly, Liquid I.V., Smarty Pants Vitamins, Onnit, Nutrafol, Equilibra & Welly.

We are looking for an Associate Brand Manager to help supercharge the Liquid I.V. Canada business. Liquid I.V. is a functional hydration brand that has disrupted the market, launching in Canada in July 2023 and continuing to outpace category growth. Our purpose is to elevate the vitality of people and the planet. An ambitious goal? Yes! But by playing to win, holding the bar higher, championing wellbeing, and always thinking with a pioneering mindset we can go further together to leave a lasting mark.

The Associate Brand Manager is responsible for supporting the overall Brand Marketing function, overseeing day-to-day operations, key projects/work streams and supporting in the development and execution of demand creation projects. This role will be fluent in business performance, a functional hydration category expert, and be a highly organized steward of the brand. This position offers a great opportunity to demonstrate independent leadership and own deliverables.

We’re looking for a candidate who can hit the ground running, demonstrate high levels of responsibility, ownership and desire to develop within the exciting and demanding world of functional hydration.

• Startup Mindset:
  Thrives in a fast-paced, start-up-to-scale-up environment. Ready to hit the ground running with agility, adaptability, and an entrepreneurial spirit.
• Creative and Innovative:
  Ability to think outside the box, push boundaries, and bring fresh, forward-thinking ideas to the LIV demand creation model.
• Collaborative Team Player:
  Comfortable working cross-functionally, building strong relationships with internal teams, agencies, and external partners. Takes a "we over me" approach.
• Adaptive and Flexible:
  Able to pivot quickly and embrace change. Comfortable managing multiple projects simultaneously in an evolving environment.
• Results-Oriented:
  Strong attention to detail with a focus on measurable outcomes. Demonstrated success in managing multiple projects and achieving set KPIs.
• Work Hard, Play Hard Mentality:
  Committed to excellence while maintaining a positive, fun, and energetic team dynamic.
• Pioneer:
  Takes ownership of their role and is unafraid to lead new initiatives, explore uncharted territories, and set trends in the functional hydration space.
• Digital Native:
  Deep understanding of the social media landscape, influencer trends, and the digital tools needed to succeed.
• Data-Driven Decision Maker:
  Ability to analyze performance metrics, categorial data and apply insights to optimize strategies and improve campaign success.

• Ensure on-time, flawless execution of brand innovation and marketing programs optimizing communication and innovation mixes for the Canadian marketing
• Use data to inform, experiment, refine and drive brand performance.
• Own category, competitive and customer tracking and analysis, bringing insights back to react against and inform brand strategy and tactics.
• Build and maintain strong relationships with our brand partners in the M&A international businesses, category business teams, cross functional teams, and agency partners; identify and mobilize needed resources to accomplish brand/project goals.
• Manage the brand’s always-on influencer strategy and agency.
• Lead projects with a cross-functional team to deliver against growth and profitability objectives, with attention to detail and ability to manage stakeholder expectations.
• Manage the marketing budget, enabling the brand to get the most out of its resources and meet financial targets.
• General management accountability in all aspects of the brand (ex: inventory, margins, business cases…