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Marketing Strategy Digital Marketing

Specialist - Marketing

Job in Toronto, Ontario, M5A, Canada
Listing for: Canadian Blood Services
Full Time, Seasonal/Temporary position
Listed on 2026-03-07
Job specializations:
  • Marketing / Advertising / PR
    Marketing Strategy, Digital Marketing
Salary/Wage Range or Industry Benchmark: 69229 - 82145 CAD Yearly CAD 69229.00 82145.00 YEAR
Job Description & How to Apply Below

Please note this role will work in a hybrid environment. The successful candidate must be located near a Canadian Blood Services site and will be working a mixture of on-site and off-site work based on the parameters for our operations to meet the needs of our donors, our staff and our communities. Currently, employees are expected to have an in-person presence for at least 40% of their work time.

This requirement may vary depending upon circumstances.

Job category: Communications, marketing and public affairs
Job posting : 8408

​Employment status: Temporary full-time
Position's anticipated start date:

Classification: PTS
Salary/Rate of pay: $69,229 - $82,145

Final date to receive applications:

  • This external job posting may close earlier than the advertised deadline. We recommend applying as soon as possible.

    • Application requirements:

  • Your up-to-date resume.
  • Job specific cover letter.
  • We recommend you save a copy of the job posting for reference throughout the recruitment process.

    • Do you currently work for Canadian Blood Services? All employees must apply via the .

    Together, we can make all the difference in the lives of others.

    Be part of a dynamic, collaborative and caring organization committed to saving and improving lives. Thousands of patients depend on us every day for reliable access to safe blood, plasma, stem cells and organs and tissues.

    If you are looking for a rewarding experience with a values and mission-driven team, join Canada’s Lifeline and make a meaningful difference.

    We acknowledge that the work of Canadian Blood Services spans many Territories and Treaty areas across the country, and we are grateful for the Traditional Knowledge Keepers and Elders who have guided us in this important work. We recognize the land and waters that have inspired our work and offer gratitude to those Indigenous peoples on whose territory we work, live and play.

    About the role

    The integrated Marketing team at Canadian Blood Services is seeking a Temporary full-tme Specialist - Growth Marketing to join our dynamic and purpose-driven group within the Donor Engagement and Corporate Reputation division.

    As a key member of the Integrated Marketing team, you play a key supporting role in the execution of foundational strategies that drive donor growth across Canadian Blood Services’ product lines. Reporting to the Manager, Growth Marketing, this role will provide product, market, and audience subject matter expertise for targeted growth initiative and contribute to the development and execution of marketing strategies to significantly expand a unified donor base that supports all product lines.

    The Specialist will also be deeply involved in network-related work
    , including the integration of blood and plasma centers and the strategic support of new center openings
    .

    Formula for success

  • Support the development and execution of growth strategies to build a unified donor base.
  • Gather and organize audience, market, and product insights.
  • Develop subject matter expertise in either transfusion or transplantation to inform targeted marketing strategies and donor engagement efforts.
  • Prepare strategic briefs and planning documents that guide campaign, activation and go-to-market execution.
  • Collaborate with internal teams (e.g., analytics, research, planning) to ensure timely access to data and insights.
  • Lead the execution of marketing plans for network initiatives, including the integration of blood into plasma centers, plasma into blood centers, and the launch of new donor centers.
  • Help track and document the performance of growth initiatives and contribute to reporting and optimization efforts.
  • Support Marketing Manager and Marketing Lead with day-to-day operations.
  • Ensure all work aligns with CBS’s purpose-driven brand and multi-product donor engagement strategy.

    • Desired education and skills

  • Post-secondary education in Marketing or relevant experience.
  • 3–5 years of experience in marketing strategy, campaign development, or integrated communications.
  • Strong project management, organizational, and communication skills.
  • Critical thinker, data-savvy, and a team player.
  • Ability to manage multiple priorities and collaborate across teams.
  • Experienc…
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