Specialist, Marketing

Connection is everything. It drives us to innovate, explore, and stay close to what matters to us most. At Bell, we’re building a more connected future through world‑class networks, AI‑powered solutions, and digital experiences that elevate how people live, work, and play every day.

We believe in empowering people. That’s why we equip our teams with cutting‑edge technology, AI tools, and a collaborative environment that supports creativity and growth. Want to be part of a diverse team where your work makes a real impact? If you’re inspired by innovation that advances how people connect and transforms what’s possible, you belong on #Team Bell.

Be at the forefront of one of the most exciting and ever‑changing industries. On the Bell Media team you will be a part of creating and delivering the best Canadian and international content across digital media, television, radio and out‑of‑home advertising platforms. You’ll join a team of passionate and driven innovators, who are breaking barriers and expanding the reach of Canada’s most‑loved entertainment.

At Bell Media, you’ll redefine digital connections and pioneer next‑generation services, propelling us to reach new heights, unlock untapped potential and expand horizons for our customers.

We are seeking a B2B Marketing Specialist (CP2) to elevate Bell Media’s presence with agencies and advertisers, amplify our solutions across market‑facing channels, and drive qualified interest through digital programs and our website. This role converts Bell Media’s offerings into clear, compelling positioning and market‑ready storytelling that grows awareness, engagement, and inbound demand
.

• Plan and execute integrated trade marketing campaigns that strengthen Bell Media’s visibility with agencies, advertisers, and industry stakeholders.
• Build clear, differentiated positioning and messaging frameworks for key solutions and programming initiatives.
• Develop market‑facing content and creative (case studies, one‑pagers, videos, ad units, articles, PowerPoint presentations) that tell Bell Media’s story with clarity and impact.

Digital & Performance Marketing

• Lead digital programs across web, email, social (e.g., Linked In) channels to reach and engage priority B2B audiences.
• Manage always‑on and campaign‑based initiatives that drive measurable outcomes (reach, engagement, qualified traffic, conversions).
• Coordinate targeting, flighting, creative rotations, and optimization to improve cost efficiency and quality of engagement.

Website & Conversion Optimization

• Partner with web and analytics teams to improve site pathways, page content, and conversion points (e.g., contact forms, content downloads, inquiry flows).
• Ensure all content and pages adhere to brand standards, accessibility, and SEO best practices.
• Translate insights into actionable optimizations; recommend next steps to increase performance and ROI.

Content & Thought Leadership

• Build editorial calendars aligned to priority verticals, audiences, and tentpole moments (e.g., upfronts, programming launches, industry milestones).
• Create and repurpose thought leadership (insights, research highlights, POVs) to support market education and category leadership.
• Coordinate with internal stakeholders and external partners to amplify content across owned and paid channels.

Industry Presence & Events

• Plan and execute Bell Media’s presence at key B2B industry