Paid Social Specialist

As a Paid Social Specialist, you’ll dive into media strategy, planning, trafficking, reporting, and optimization while serving as the day‑to‑day steward of our paid social programs. A digital native with a curiosity for emerging opportunities, you bring energy, insight, and a passion for shaping data‑driven campaigns. With guidance from your Media Supervisor or Director, you’ll explore the evolving digital landscape, contribute thoughtful POVs and recommendations, and activate both tactical and custom strategies to meet client goals.

You’ll also support and mentor Associates through core planning fundamentals—partner evaluation, negotiation, reporting, billing, and optimization—while collaborating closely with internal teams and clients, conducting research, and managing key administrative elements across the full media process.

• Coordinate the management, trafficking, optimization and reporting of all campaign initiatives
• Manage and provide final approval on all billing needs
• Oversee and approve all media campaign set‑up and execution, including working with other internal teams and clients to secure deliverables.
• Support Media Leads in reporting templates, management and presentations to clients. Be responsible for pulling and delivering accurate data in initial analyses.
• Provide strategic insights and optimizations for all client reports
• Research and prepare new information for paid media plans, RFPs, and presentations.
• Evaluate, build and maintain relationships in the display and emerging media community.
• Stay up to date on and advise the Media team on the latest trends in interactive marketing/media and developments.
• Aid in the development of “Point of View” (POV) documents on new trends or special opportunities.
• Integrate with neighbouring disciplines (MKS, Strategy, Creative) on overall campaign direction

• 2+ years of experience in digital activation, executing and optimizing campaigns across social platforms.
• Hands on experience building and managing paid social campaigns on major social media platforms (e.g., Meta, Tik Tok, Linked In, Reddit and Pinterest).
• Strong mathematical aptitude and understanding of the digital media landscape
• Experience with budgeting, forecasting, and campaign optimizations across platforms
• Proficient in research, audience planning, and developing social media plans (audience, platform, placement, ad mix)
• Excellent communication skills and comfortable presenting recommendations to clients
• Full campaign ownership: setup, ad creation, QA, pacing, budget management, and optimizations
• Proficient in reporting and analytics, including crafting insights and using Excel
• Able to understand application of, use of industry tools such as (DDS/Prisma, Com Score, Nielsen, AdViews, eMarketer, etc.)
• Strong interpersonal, written and verbal communication skills.
• Ability to multi-task, prioritize, manage expectations, and meet deadlines while paying attention to details.
• Flexible and able to quickly adapt to new situations.

• Full knowledge of Google Campaign Manager trafficking and reporting.
• Previous experience with eMarketer, Nielsen and com Score.
• Familiarity with and passion for the digital media landscape.
• Ability to work effectively across multi-functional groups or geographic offices.

• Global maternity and parental leave
• Competitive benefits packages
• Vacation, compassionate leave, personal/sick days, and flex days
• Access to online services for families and new parents
• Early Dismissal Friday’s (off at 3:00 PM local time every Friday)
• 12 affinity groups
• Internal learning and development programs
• Enterprise-wide employee discounts

$60,000 - $70,000 CAD

Critical Mass is an equal opportunity employer.

As set forth in Critical Mass’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Aboriginal Peoples means persons who are defined as:
Indians (more commonly referred to as First Nations), Inuit, or Métis.

Members of Visible Minorities means persons, other than Aboriginal people, who are non‑Caucasian in race or non‑white in color.

Examples:

• Black (e.g., African, Caribbean, Other)
• Arab (e.g., Middle Eastern, North African, etc.)
• Asian and Southeast Asian (e.g., Chinese, Japanese, Korean, Vietnamese, Cambodian, Laotian, Thais, etc.)
• West Asian (e.g., Armenian, Iranian, Persian, Egyptian, Turkish, etc.)
• Other (e.g., Latin American, Pacific Islander, etc.)

Persons with Disabilities means persons who have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.