Senior Manager, Product Marketing

Position: Senior Manager, Product Marketing at Wave
Shape product marketing strategies at Wave as a Senior Manager, focusing on small business empowerment. Motivate a skilled team while owning strategic go-to-market initiatives across a wide product portfolio.

This role calls for an experienced player-coach to lead Product Marketing Managers and drive impactful go-to-market strategies. Your insights will guide product positioning and messaging, critical for ensuring product adoption and customer engagement. Collaborate closely with product and growth teams to craft data-driven activation milestones.

Key Responsibilities:

• Mentor and manage Product Marketing Managers across product lines

• Define and drive product marketing strategy and priorities

• Create standards for effective messaging and positioning

• Analyze success metrics to drive product marketing improvements

• Work on campaigns focused on customer value and conversion

Requirements:

• 7-10+ years of SaaS product marketing experience

• Proven experience in a product-led environment

• Effective leadership in coaching and team building

• Strong cross-functional collaboration skills

• Empathetic and customer-oriented approach

Lead product marketing initiatives at Wave to create meaningful impacts for small businesses.
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