Media Supervisor

ROLE: MEDIA SUPERVISOR TEAM: MEDIA

LOCATION:

TORONTO (HYBRID) COMPANY OVERVIEW

Salt XC is an agency driven by the philosophy of Experiential Commerce™. Our unique framework for designing better consumer experiences that earn attention and drive action. We take an integrated approach that connects your consumer’s online and offline experiences through data, media, and the memorable moments that drive brand transactions.

The Media Supervisor is a data driven, insights led media strategist and platform expert with hands on analytics reporting and management experience. The best candidate for this role would be a natural collaborator, with strong presentation, organizational and strategic thinking skills. They have a strong comprehension of the media landscape and a proactive nature combined witha high levelof attention to detail. The Media Supervisor is on top of current and emerging trends in the world of digital media and ideally theCPG & Sports bettingindustries, as this role will be working primarily in this exciting space.

The Media Supervisor will serve as a primary, daily point of client contactpertaining tomedia, including but not limited to Paid Social, Video, OOH,TV and Content.

The role will require the right candidate to be highly proficient in media planning, implementation, reporting and analysis. This includes understanding online user journey optimizations, a very solid understanding of Google Analytics and online tracking and measurement.

The successful candidate will need to develop strong trust-based relationships with both the client and agency team members.

• Working directly with the Media Director, supporting planning and leading implementation, optimization & reporting for all key clients
• Supporting the preparation, writing and presentation of integrated media plans, proposals and analysis that satisfy client objectives and that go beyond the brief
• Maintain stewardship and accountability of the media plan, regularly evaluating and monitoring execution
• Review & QA in platform setup across multiple platforms and campaign types
• Ensure campaigns are properly setup against KPI’s, targeted properly and using the correct budget
• Oversee the work of junior team members, supporting inthe management of workload and prioritization across multiple clients & campaigns
• Liaise and foster knowledge-sharing with other disciplines internally, partner agencies and other departments to ensure that media and client knowledge is current
• Ensure that all media plans adhere to the agency’s values, philosophies, and processes
• Lead the preparation and presentation of evaluations of media opportunities, media trends and issues of interest to clients
• Develop reporting process for each client alongside the media director & ensuretimelydelivery reports based on thealigned on process
• Awareness of client KPIs and objectives, ensuring that tracking is in place for check-ins as required
• Accurately and effectively manage client’s day-to-day planning requirements, with a strong understanding of client’s business objectives and KPIs
• Inform leadership of potential challenges and opportunities as it relates to client and/or people management
• Influence decision making by encouragingappropriate strategies and benefits of offerings to clients
• Participate inadditionalagency/team projects and new business presentations as required

• Minimum3-4 years working at a media agency, in a senior media planner or digital strategy role
• Bachelor’s degree or Diploma in Marketing, Communication or Advertisingrequired
• Prior hands-on experience in Google Analytics, Search Console, paid social business manager accounts & Google Ad accounts (essential)
• Demonstrated creative and innovative thinker, whodoesn’tmind rolling up their sleeves and getting the job done
• Strong presentation skills
• Excellent communication skills (both written and verbal)
• High attention to detail
• Prior hands-on experience with Google Data Studio / dashboard visualisation tools (essential)
• Traditional media experience creating omni channel amplification strategies (desired)
• Hands on management - planning, implementing, optimising & reporting for…