Marketing Coordinator

Salary Range: $50,700.00 To $54,507.00 Annually

We are looking for an exceptional Marketing Coordinator to join our Marketing team.

• Support marketing day-to-day operations including media campaigns, promotions and projects.
• Arrange and coordinate special events, projects and mailings.
• Integrate all recruitment marketing activities, including lead tracking, conversion, and reporting with student CRM.
• Conceptualize, implement, and manage all marketing communications with agents, prospective students, partners, and others.
• Participate in recruitment and engagement events.
• Liaise with Admission Representative(s) and Placement Coordinator(s) to develop and distribute a range of resource and promotional materials designed for the recruitment and retention of targeted groups.
• Prepare daily leads, conversion, and campaign performance reports.
• Manage and disseminate inquiries and leads as needed.
• Research and monitor current educational trends.
• Determine advertising and promotional needs.
• Oversee content and design update of website.
• Manage the development of new website functionalities.
• Monitor web tracking data and make recommendations to improve and enhance site.
• Review monthly analytics of PPC, affiliate partner network, social media channels, and other advertising campaigns to lower acquisition cost.
• Create, update campaigns and landing pages. Conduct an A/B test to improve conversions.
• Manage all social media channels and coordinate replies as needed.
• Develop and execute an annual social media calendar of events, postings and paid social campaigns.
• Produce original photo and video content for the social media channel.
• Upload and share content on social media and website properties.
• Accurately track and report monthly budget, including preparing requisitions and invoice management.
• Coordinate production of all marketing materials including copywriting and conceptualizing advertisements, prospectus/brochures, advertisement, and other campaigns.
• Coordinate the production and shipment of brochures and giveaways.
• Enhance organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
• Other duties as assigned.

• Bachelor’s degree in a relevant field such as Marketing & Communications, Business Administration, or other relevant fields.
• Minimum three (3) years of relevant experience in higher education institution in the areas of Marketing/Communications or relevant fields.
• Outstanding creativity and a positive, go-to attitude.
• Excellent written and verbal communication skills.
• Excellent organizational skills.
• Maintaining confidentiality.

Computek College is an inclusive work environment and as such has a workplace accommodation policy in place. Accommodations are available, upon request, for the interview process and other selection stages for job applicants with accessibility needs.

Artificial Intelligence (AI) tools may be used to assist in screening and assessing applicants.