Senior Manager, Direct Marketing - Stewardship and Engagement

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At Heart & Stroke our mission is to promote health, save lives and enhance recovery. We are committed to a culture that exemplifies our core values: champion health, practice humility, embrace change, drive impact, learn and grow and be heartfelt as we work together to beat heart disease and stroke.

We believe in equity, diversity and inclusion―it’s embedded in our values and core mission work to support all people in Canada to lead healthier lives. We are committed to applying this principle to cultivate a welcoming environment that embraces diversity among our employees. Candidates from diverse backgrounds, including but not limited to, Indigenous peoples, racialized communities, 2

SLGBTQIA+ communities, women, and people living with disabilities are encouraged to apply.

To learn more about our mission, values, commitment to EDI, and the difference Heart & Stroke makes in the lives of people in Canada at every age, please visit our website.

Please note Heart&Strokeoffersahybridworkoption. Candidates must be able to travel to the Toronto office 1-3 days/month.

The Senior Manager, Direct Marketing Stewardship and engagement is responsible for designing and leading integrated donor stewardship and relationship cultivation strategies across key fundraising audiences, including annual donors, recurring donors, and lapsed donor segments. This role focuses on strengthening donor relationships over time, improving retention, reactivation, and donor value, and ensuring donors experience thoughtful, relevant, and timely engagement across channels and programs.

Working closely with cross‑functional partners, including the Intermediate Giving, Development and Constituent Experience teams, this role ensures stewardship, engagement strategies, and fundraising offers are aligned to support healthy donor continuity and informed transitions across programs. The Senior Manager leads a small team and plays a key role in shaping strategy, setting priorities, and translating insights into practical, executable programs that balance donor experience with business objectives.

• Lead donor stewardship and relationship strategies across annual, recurring, and lapsed segments.
• Design and execute donor journeys aligned to motivations, behaviours, and lifecycle stages, with a focus on retention, reactivation, and growing long‑term value.
• Champion a donor‑centric approach that aligns stewardship with broader fundraising priorities and supports progression across the donor lifecycle.

• Lead the fundraising offer strategy and end‑to‑end development across annual, recurring, and reactivation audiences, grounded in donor insight, stewardship principles, and defined success measures.
• Establish and lead a test‑and‑learn approach to offers, building organizational understanding of what resonates with different donor segments over time.

• Partner with integrated campaign, annual giving, and monthly giving leads to strengthen stewardship and donor experience components that support overall program success.
• Identify and address risks, gaps, and continuity issues across donor communications, ensuring stewardship reinforces integrated campaigns and protects retention and donor confidence.

• Partner with analytics to define and track success metrics for stewardship and relationship programs, using data and insight to inform strategy, segmentation, testing, and optimization.
• Translate insights into clear recommendations and actions, leading a test‑and‑learn approach that improves donor experience, engagement, and outcomes over time.

• Contribute to an integrated, enterprise‑level view of the donor experience, helping reduce silos and improve alignment across programs and channels.
• Build strong lateral relationships and engage stakeholders early to foster shared understanding, alignment, and support for stewardship initiatives and fundraising priorities.

• Lead, develop, and support a…