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Director of Sales - US HMR

Job in Toronto, Ontario, M5A, Canada
Listing for: MacDonald Search Group
Full Time position
Listed on 2026-02-17
Job specializations:
  • Sales
    Business Development, Sales Manager, Retail Sales, Sales Marketing
Salary/Wage Range or Industry Benchmark: 160000 - 180000 CAD Yearly CAD 160000.00 180000.00 YEAR
Job Description & How to Apply Below
Director, Sales – HMR

Location - Remote within GTA
Compensation Range - $160,000 - $180,000 + variables

The Director, Sales (Retail USA) plays a key role in bringing high-quality food products to consumers across North America. Reporting directly to the Senior Vice-President of Sales, this position is responsible for managing and expanding established Home Meal Replacement (HMR) relationships within the Retail Grocery channel. The role will focus on leading strategic growth with major national retail partners while also identifying and developing new omni-channel opportunities within the market.

The successful candidate will leverage existing industry relationships and experience to drive brand growth, expand distribution, and execute strategic sales initiatives.

About the Organization This respected Canadian company has a long history of producing premium food products with care and craftsmanship. Over the years, it has grown from a small operation into a well-established supplier to major retailers across North America. The organization remains committed to quality, innovation, and delivering products that consumers love.

About You You are a driven and collaborative sales leader with deep experience in the retail grocery sector. You bring a proven ability to grow sales, manage key accounts, and work effectively across internal and external teams.

Key attributes include:
  • A highly motivated professional who leads by example
  • Strong experience and current relationships within the retail HMR ecosystem (Kroeger & Walmart are musts)
  • A demonstrated ability to build and maintain collaborative partnerships
  • A proven history of achieving sales targets while protecting margin objectives
  • Experience working closely with internal stakeholders to meet customer needs
  • A strong understanding of retail sales strategy and execution, particularly within prepared foods, deli, or HMR channels
  • Key Responsibilities
  • Lead and grow retail distribution with major grocery and mass-market retailers
  • Develop and execute strategic account plans to drive sales growth, distribution, velocity, and profitability
  • Manage and optimize broker and third-party sales partners to ensure strong in-market execution
  • Utilize data analytics and retailer platforms to improve category performance and customer results
  • Identify and secure new retail opportunities to expand distribution and market presence
  • Support product innovation initiatives and new product launches
  • Manage sales planning, forecasting, and promotional strategies
  • Drive revenue and margin growth through effective pricing, promotions, and product mix management
  • Analyze POS, shopper, and promotional data to support fact-based selling and category growth
  • Ensure effective trade spend management and promotional optimization
  • Provide executive leadership with regular updates on forecasts, priorities, and market trends
  • Maintain a strong focus on:
    Delivering best-in-class customer service Achieving internal sales and margin objectives
  • Qualifications & Requirements
  • Bachelor’s degree in Business, Sales, Marketing, or a related field
  • 7+ years of progressive sales experience within the Food or Consumer-Packaged Goods (CPG) industry
  • Proficiency in Microsoft Office (Excel, PowerPoint, Outlook) and customer portal platforms
  • Experience using CRM tools, POS data systems (, Nielsen/IRI or similar), and sales planning platforms
  • Strong analytical skills with a high attention to detail
  • Ability to work effectively in a fast-paced, collaborative team environment
  • Valid Driver’s License and Passport
  • Willingness to travel up to approximately 25%
  • Note that applications are not being accepted from your jurisdiction for this job currently via this jobsite. Candidate preferences are the decision of the Employer or Recruiting Agent, and are controlled by them alone.
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