Director of Sales - US HMR

Director, Sales – HMR

Location - Remote within GTA
Compensation Range - $160,000 - $180,000 + variables

The Director, Sales (Retail USA) plays a key role in bringing high-quality food products to consumers across North America. Reporting directly to the Senior Vice-President of Sales, this position is responsible for managing and expanding established Home Meal Replacement (HMR) relationships within the Retail Grocery channel. The role will focus on leading strategic growth with major national retail partners while also identifying and developing new omni-channel opportunities within the market.

The successful candidate will leverage existing industry relationships and experience to drive brand growth, expand distribution, and execute strategic sales initiatives.

About the Organization This respected Canadian company has a long history of producing premium food products with care and craftsmanship. Over the years, it has grown from a small operation into a well-established supplier to major retailers across North America. The organization remains committed to quality, innovation, and delivering products that consumers love.

About You You are a driven and collaborative sales leader with deep experience in the retail grocery sector. You bring a proven ability to grow sales, manage key accounts, and work effectively across internal and external teams.

Key attributes include:

A highly motivated professional who leads by example

Strong experience and current relationships within the retail HMR ecosystem (Kroeger & Walmart are musts)

A demonstrated ability to build and maintain collaborative partnerships

A proven history of achieving sales targets while protecting margin objectives

Experience working closely with internal stakeholders to meet customer needs

A strong understanding of retail sales strategy and execution, particularly within prepared foods, deli, or HMR channels

Key Responsibilities

Lead and grow retail distribution with major grocery and mass-market retailers

Develop and execute strategic account plans to drive sales growth, distribution, velocity, and profitability

Manage and optimize broker and third-party sales partners to ensure strong in-market execution

Utilize data analytics and retailer platforms to improve category performance and customer results

Identify and secure new retail opportunities to expand distribution and market presence

Support product innovation initiatives and new product launches

Manage sales planning, forecasting, and promotional strategies

Drive revenue and margin growth through effective pricing, promotions, and product mix management

Analyze POS, shopper, and promotional data to support fact-based selling and category growth

Ensure effective trade spend management and promotional optimization

Provide executive leadership with regular updates on forecasts, priorities, and market trends

Maintain a strong focus on:
Delivering best-in-class customer service Achieving internal sales and margin objectives

Qualifications & Requirements

Bachelor’s degree in Business, Sales, Marketing, or a related field

7+ years of progressive sales experience within the Food or Consumer-Packaged Goods (CPG) industry

Proficiency in Microsoft Office (Excel, PowerPoint, Outlook) and customer portal platforms

Experience using CRM tools, POS data systems (, Nielsen/IRI or similar), and sales planning platforms

Strong analytical skills with a high attention to detail

Ability to work effectively in a fast-paced, collaborative team environment

Valid Driver’s License and Passport

Willingness to travel up to approximately 25%