Market Development Lead

Buyapowa helps regulated brands — ISPs, credit unions, insurers, energy providers and mobile operators — acquire and retain customers properly. We’re not looking for a closer here. We’re looking for someone who enjoys building the front end of a market.

This is a sleeves-up, individual contributor role focused entirely on the United States.

• ISPs / Broadband providers
• Credit Unions

There is significant long-tail opportunity here. We already have credibility in the market. What we need is someone to deepen it properly and systematically.

You won’t be closing deals.

You won’t be navigating procurement.

You won’t be managing late-stage sales cycles.

• Identify the right organisations
• Find the angle
• Open the conversation
• Qualify properly
• Hand it over cleanly
• Then repeat

This is about building repeatable momentum, not landing one-off wins.

Some weeks you’ll map out a cluster of regional broadband providers and test different entry points until one lands. Other weeks you’ll spot a pattern in how credit unions talk about member growth and sharpen your outreach accordingly.

You’ll refine your messaging.

You’ll improve your hit rate.

You’ll build coverage across a sector properly.

There’s no call script.

No activity theatre.

No micromanagement.

But there is accountability.

• Real conversations, not vanity metrics
• Clean, thoughtful handovers to sales
• Pattern recognition across accounts
• Momentum that compounds quarter-on-quarter

If the sales team feels better prepared because of how you’ve opened and qualified an opportunity, you’re doing it right.

• Solid experience in B2B SaaS market or business development
• Direct experience with ISPs and/or Credit Unions (non-negotiable)
• Confidence opening senior conversations
• The ability to operate nationally across the US
• Comfort working autonomously

• Research properly
• Write outreach that sounds human
• Run a credible first call
• Decide what’s worth progressing

We don’t need someone to learn how to prospect.

• Not a closing role
• Not a management role
• Not a strategy deck role
• Not a high-volume SDR job

This is about working a market properly.

It’s slightly strange writing this, knowing the right person will read it at exactly the right moment.

Buyapowa exists because traditional marketing became noisy, expensive, and increasingly inefficient. We built something different — a structured, measurable way for regulated brands to grow through customer advocacy and reward-led engagement.

Today we work with ISPs, credit unions, insurers, energy providers and mobile operators across Europe and North America. These are serious organisations in regulated industries. They care about trust. They care about long-term customer value. And they don’t buy hype.

We like that.

We’ve been doing this for over a decade. Long enough to know what works. Long enough to have real proof. But still early enough that there’s significant headroom ahead of us — especially in the US.

We’re not trying to build a loud company.

We’re trying to build a durable one.

• We work in regulated markets where credibility matters
• We focus on sustainable growth, not short-term spikes
• We back opinion with data
• We prefer clarity over buzzwords

We hire adults and treat them like adults.

There’s autonomy here. There’s trust. There’s accountability.

You won’t find heavy process for the sake of it.

You also won’t find chaos disguised as "startup energy".

This role suits someone who:

• Enjoys autonomy
• Doesn’t need scripts
• Doesn’t need daily validation
• Takes pride in opening the right doors
• Likes building something properly

If you need structure handed to you every day, this won’t be comfortable.

If you like being trusted to build momentum from the front, it will.