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Sales Lead, Sales, SaaS Sales

Job in Toronto, Ontario, C6A, Canada
Listing for: lemlist
Full Time position
Listed on 2026-06-08
Job specializations:
  • Sales
    SaaS Sales
Salary/Wage Range or Industry Benchmark: 10000 CAD Monthly CAD 10000.00 MONTH
Job Description & How to Apply Below
Position: Sales Lead - USA

About us

lemlist is the sales engagement platform that gives sales teams the unfair advantage they deserve.

Bootstrapped since day one, we’ve grown from 0 to $35M ARR in 6 years, without raising a single dollar.

Today, we’re a profitable B2B SaaS company valued at $150M, trusted by 40,000+ sales teams worldwide to book more meetings and close more deals.

The Mission

We are looking for a hands‑on US Sales Team Lead to elevate our NAM sales motion to the next level.

The US is already our #2 market (~30% of revenue), and we want to make it #1.

But we’re not looking for a corporate “director.”

We want a builder, operator, and coach.

Your mission:

  • Improve outbound execution

  • Increase pipeline quality

  • Raise performance standards

  • Develop AEs into killers

You will directly manage a squad of AEs and work closely with Product, Rev Ops, and Growth.

This is not a strategy‑only role.

This is execution + coaching + systems.

What You’ll Actually Do 1️⃣ Be in the Deals
  • Join discovery calls weekly

  • Review SPICED notes

  • Help structure closing plans

  • Push back on weak qualifications

  • Improve multi‑threading and champion building

If a deal is above $20K ARR → you’re in.

2️⃣ Upgrade the Outbound Motion
  • Improve messaging

  • Improve targeting

  • Enforce pipeline coverage (4x minimum)

  • Make AEs accountable for self‑sourcing

  • Raise activity quality (not just volume)

We don’t want a manager watching dashboards.

We want someone fixing execution.

3️⃣ Raise the Coaching Standard
  • Weekly deal reviews

  • Call feedback

  • Real qualification discipline

  • No “happy ears”

  • Clear exit criteria per stage

If a rep says “it looks good” you ask:

  • Where’s the economic buyer?

  • What’s the timeline?

  • What happens if they do nothing?

4️⃣ Drive Performance & Culture
  • Set clear standards

  • Hold reps accountable

  • Build competitiveness

  • Create intensity without toxicity

  • Raise quotas over time

We want a high‑performance culture, not comfort.

What Success Looks Like
  • Win rate improvement (clear + measurable)

  • Stronger outbound contribution

  • 4x+ pipeline coverage consistently

  • Higher average deal size

  • AEs consistently hitting quota

  • Clean Hub Spot hygiene

Profile We’re Looking For
  • 6–10 years in B2B SaaS sales

  • 1year + as first‑line manager OR elite AE ready to step up with outside management experience

  • Proven over performance (President’s Club type)

  • Experience managing ACVs $10K–$100K+

  • Strong deal inspection discipline

  • Comfortable being direct and demanding

  • CRM‑native (Hub Spot or Salesforce)

  • Obsessed with performance

  • AI enthusiast

Bonus:

  • Sales Tech / Sales Engagement background

  • Experience managing both inbound & outbound

  • Familiar with structured qualification frameworks

Who This Is NOT For
  • Corporate director who only does strategy

  • Manager who avoids confrontation

  • “Good vibes only” leader

  • Someone uncomfortable being in the weeds

Why This Role Is Different
  • High standards

  • AI‑first sales org

  • Product‑led + sales‑led hybrid motion

  • Massive growth ambition

  • Real ownership

Compensation

Competitive base + aggressive variable

Clear performance‑based progression

Potential path to Director once proven

Interview Process
  • Talent screen with Victoire

  • Deep dive with Yann VP of Sales (deal inspection simulation)

  • Business case

  • CEO interview

  • References

  • #J-18808-Ljbffr
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