Vice President - Sales

General Information

Job Title:

Vice President – Sales

Location:

Toronto, ON (Hybrid)

Job Type: Full-Time

Reporting Line:
Chief Strategy Officer (CSO)

Salary Range:

• Base: $170k–$200k CAD per year
• OTE: $250k–$350k CAD per year
• Total Compensation: $420k–$550k CAD per year (negotiable)

Fulfillment IQ is a supply chain engineering and transformation company that helps brands, retailers, and 3PLs design, build, and scale high-performance logistics operations.

We work at the intersection of strategy, operations, and technology where we solve complex, real‑world problems across warehouse design, automation, order management, transportation, and end‑to‑end supply chain execution.

Our teams combine deep domain expertise with strong technical capability, delivering outcomes through consulting, systems implementation, and proprietary platforms that accelerate time‑to‑value and reduce delivery risk.

If you enjoy working in complex environments, partnering closely with clients, and seeing your work make a tangible impact on how global commerce moves, this is the place where your skills and judgment truly come to life.

The Vice President of Sales is accountable for new logo acquisition and gross new bookings. This role leads the hunter motion including building a pipeline, closing complex services‑led deals, and establishing the brand with new clients across warehouse operations, logistics technology, AI implementations, and supply chain strategy engagements. This is not a transactional sales role. The VP of Sales is the front line of growth.

This role ensures we win clients that can be delivered profitably, expanded over time, and turned into long‑term relationships. It is a consultative, enterprise services sales leadership role requiring strong discovery, solution framing, and executive‑level selling.

• Own new logo bookings and pipeline health.
• Build and lead a high‑performing hunter sales team.
• Establish repeatable new logo GTM motions by value stream.
• Ensure disciplined discovery and solution qualification.

• 10+ years in B2B enterprise services or technology sales.
• Demonstrated experience selling into supply chain, logistics, or fulfillment environments, with the ability to translate operational challenges into consultative, services‑led solutions.
• Proven success selling consulting, systems integration, or custom software.
• Experience leading hunter sales teams.
• Strong executive presence and discovery skills.
• Comfortable operating in ambiguous, growth‑stage environments.

• Own new bookings targets and pipeline coverage.
• Drive outbound and inbound sales strategy for new clients.
• Lead complex, multi‑stakeholder enterprise sales cycles.

• Hire, coach, and scale Account Executives (Hunters).
• Set quotas, coverage models, and performance standards.
• Establish clear expectations for discovery, qualification, and close.

• Personally engage on strategic, high‑value opportunities.
• Lead executive discovery with COOs, CIOs, Heads of Supply Chain.
• Partner with Pre‑Sales and Delivery Architects during solution shaping.

• Maintain accurate pipeline data and forecasting.
• Enforce qualification standards and exit criteria.
• Identify early deal risks and escalation points.

• Partner with Pre‑Sales to ensure high‑quality proposals.
• Collaborate with Delivery to validate feasibility and staffing assumptions.
• Coordinate with Partnerships on co‑sell opportunities.
• Align with Marketing on Ideal Customer Profile (ICP) targeting and campaign feedback.

• Assess current pipeline, ICP fit, and win/loss patterns.
• Review discovery quality and qualification rigor.
• Build trust with Pre‑Sales and Delivery leaders.

• Implement standardized discovery and qualification frameworks.
• Coach AEs on consultative selling and solution framing.
• Improve pipeline hygiene and forecast reliability.

• Demonstrate improved win rate and deal quality.
• Build a predictable new logo pipeline.
• Deliver a scalable new‑logo GTM playbook.