Regional Brand Activator; GTA; Job Toronto area,Ontario Canada,Sales

Position: Regional Brand Activator (GTA) (12-month Contract)

Overview

The Regional Brand Activator maximizes the sale of supplier brands to the trade and consumer through effective regional execution via business development off and on trade. Additionally, this position will be responsible for managing relationships that permit the achievement of company and supplier objectives.

Primary Responsibilities

Develop a direct relationship with key players on trade (partners, sommeliers, managers, bartenders, etc.) and provide feedback and updates back to the brand

Plan marketing execution and branding objectives

Audit, classify, and prioritize key accounts, developing and leading a direct relationship with key on premise players

Implementation, execution, and follow-up of on trade activities and sales against the brand plan, including OP partnerships

Lead Events/experiences with final clients (no sampling)

Support and organize events and above-the-line activities

Training programs for partners and key players in on trade, in addition to supporting internal sales team for high value trainings (sommelier, bartenders, waiters, etc.)

Drive brand success via training, education, and experiences for Territory Managers, Sales Managers, Key Account Managers, etc.

Additional Primary Responsibilities

Source “best in class” opportunities to support execution strategy (new business development opportunities with new accounts, collect and build client database)

Gather and analyze customer insights and competitors’ activities, from partner venues and any other relevant industry competitive activities

Collect and manage client contact database

Provide detailed tracking and execution reports of performance against agreed-to supplier objectives and requirements

Perform other job-related duties as assigned

Minimum Qualifications

Bachelor’s degree or an equivalent combination of education and experience

Five years of industry related sales experience within the distribution, hospitality or supplier community

Valid province driver’s license and ability to obtain and maintain auto liability insurance by provincial laws

Comprehensive understanding of wine and spirits to include regions/varietals, product/food pairing

techniques, basic production, and service

Ability to adapt and can assist a variety of internal customer groups and varying personality types

Must have strong negotiation skills; demonstrate an entrepreneurial spirit

Ability to create and sell innovative ideas

Goal oriented, focused, and assertive individual who needs a little direction or supervision

Physical Demands

Some activities may occur at night or weekends

Ability to travel within the Province/Country

Physical demands with activity or condition for a considerable amount of time include sitting and typing/keyboarding using a computer (e.g., keyboard, mouse, and monitor) or adding machine

Physical demands with activity or condition may include occasional to the rare amount of time include walking, bending, reaching, standing, and stooping

May require occasional lifting/lowering, pushing, carrying, or pulling up to 40lbs