Sales Manager

About the Role

The Sales Manager plays a front-line role in growing Bullfrog Power’s business by expanding existing customer relationships and developing new business opportunities across Canada.

Reporting to the VP, Sales & Origination, this role is primarily responsible for executing sales activities that drive revenue growth, strengthen customer relationships, and support Bullfrog’s broader business development objectives. The role will focus on account expansion, new prospecting, pipeline development, and closing commercial opportunities related to Bullfrog’s environmental products and sustainability solutions.

The Sales Manager will work with customers to understand their sustainability goals, business drivers, reputational objectives, and environmental commitments. Using a consultative sales approach, the Sales Manager will position Bullfrog’s solutions in a way that aligns with customer needs and supports meaningful climate action.

• Proactively identify, pursue, and secure new business opportunities with medium, large, and enterprise-level organizations across Canada.
• Expand existing customer relationships by identifying additional opportunities to support customer sustainability goals and increase account value.
• Develop and execute strategic account plans while maintaining a robust pipeline aligned with revenue and business objectives.
• Lead full-cycle sales activities, including prospecting, qualification, discovery, proposal development, negotiation, closing, and internal handoff.
• Meet or exceed revenue targets, pipeline expectations, and other sales performance measures as established through the annual business plan.

• Build and maintain strong long‑term relationships with customers to support retention, account growth, renewal opportunities, and overall customer value.
• Work collaboratively with the Customer Success team on customer renewals, account planning, and relationship continuity.
• Understand customer decision-making structures, procurement processes, sustainability goals, and buying cycles.
• Identify opportunities to deepen relationships through additional products, services, partnerships, or business development opportunities.
• Maintain a customer‑focused approach that supports both commercial results and Bullfrog’s brand reputation.

• Develop customer‑specific solutions that align Bullfrog’s offerings with customer values, business priorities, sustainability commitments, and reputational objectives.
• Position Bullfrog’s environmental products and sustainability solutions.
• Prepare and deliver compelling presentations, proposals, and business cases to stakeholders ranging from operational teams to executive leadership.
• Translate renewable energy and environmental market concepts into clear, practical, and commercially relevant recommendations for customers.
• Collaborate with internal stakeholders to ensure proposed solutions are feasible, accurately scoped, appropriately priced, and aligned with Bullfrog’s business objectives.

• Utilize Salesforce to manage accounts, track sales activity, maintain pipeline visibility, forecast revenue, and capture customer intelligence.
• Maintain accurate and timely CRM records, including customer interactions, pipeline stage, probability, expected close dates, renewal opportunities, and next steps.
• Use approved AI‑enabled tools, where appropriate, to support lead generation, account research, customer targeting, pipeline development, and sales productivity.
• Ensure use of AI‑enabled tools aligns with company expectations regarding privacy, customer data, confidentiality, and Salesforce governance.
• Provide regular updates on sales activity, pipeline status, customer feedback, risks, and commercial opportunities.
• Work with Marketing, Customer Success, Finance, Operations, and Leadership to support sales execution, customer proposals, pricing, renewals, and business development opportunities.

• Monitor renewable…