HFH Channel Sales

Every day, we get opportunities to make a positive impact – on our colleagues, partners, customers and society. Together, we’re pioneering the solutions of the future and unlocking the full potential of precious resources. Trusted to act on initiative, we challenge conventional thinking to develop world-leading technologies that inspire progress in vital areas, including energy, food, water and shipping.

As we push forward, the innovative, open spirit that fuels our 140-year-old start-up culture and rapid growth also drives our personal growth. So, as we shape a more resourceful, less wasteful world, we build our careers too

We are looking for a HFH Channel Sales who shall have responsibility and accountability for Channel Sales is responsible for developing, managing, and driving revenue generation of Alfa Laval products and services through an assigned portfolio of channel partners, including distributors,
integrators
, or a combination of both. This role drives business performance by building strong partner relationships, enabling partner success, identifying opportunities, and ensuring consistent execution of Alfa Laval’s value proposition in the marketplace.

• Have responsibility for all sales activities in the province of QC (but not limited to) for the selected group of customers and industries
• Optimize the overall sales and profitability of sanitary equipment to the integrators in the Diary, Food, Beverage, Pharma and Home & Personal Care Industry
• Serve as the primary commercial contact, ensuring partners are equipped to promote and sell Alfa Laval products and services.
• Conduct regular partner business reviews to assess performance, pipeline health, capabilities, and improvement areas.
• Ensure partners follow established sales processes, quoting standards, and guidelines.
• Identify, develop, and nurture new business opportunities within the assigned accounts.
• Support partners with value-based sales messaging, quoting strategies, and opportunity follow‑up to increase hit ratios.
• Conduct joint customer visits with partners to understand end‑user needs, identify applications, and highlight Alfa Laval’s value proposition.
• Promote new technologies, product launches, and strategic initiatives within partner accounts.
• Strengthening partner capabilities through technical coaching and commercial guidance.
• Ensure consistent adoption of CRM and reporting tools to maintain accurate visibility into partner activities.
• Develop and execute partner‑specific sales plans aligned with regional and business unit strategies.
• Monitor and analyze partner performance, marketplace trends, competitiveness, and customer buying behaviors.
• Improve channel productivity by identifying growth drivers and helping partners prioritize Alfa Laval solutions.
• Maintain accurate partner pipelines, forecasts, and opportunity data within CRM.
• Ensure performance metrics, scorecards, and distributor/integrator reporting requirements are completed accurately and on time.
• Provide feedback to Marketing and Product Management based on partner insights, market trends, and customer feedback.
• Follow established sales processes and guidelines to promote and sell Alfa Laval Products (Pumps, Valves, Heat Exchangers, Tank cleaning) with a focus in food & pharma markets within Canada.
• Ensure profitable business growth in a diverse market including Pharmaceutical, Mining, Metals, Chemicals, Wastewater, Vegetable Oil, Beverages and Food Processing industries
• Maintain close business relationship with customers in the assigned territory attending all Installed Base of Alfa Laval focused products.
• Support customer demands and claims leading the interface with different groups at Alfa Laval.
• Contribute to business plans and reviews preparing and completing sales action plans aiming at maintaining the business with the current base of customers as well as developing and prospecting customers with potential for growth.
• Prospect to identify new customers and business opportunities as the local presence in the region, with a focus on building strong relationships as a trusted partner.
• Manage the lead to order process and your opportunity pipeline in CRM…