VP of Sales

At NS/TX, our mission is to accelerate the transition to a sustainable food system. By developing purpose-built production technologies, we are creating the next generation of meat and seafood alternatives with better taste, texture, price and nutritional profiles, designed to appeal to the average consumer.

We need a high-energy, strategic leader to get our products onto every plate—from Michelin-star restaurants to your local pub. You’ll build, mentor, and lead a world-class sales organization across Canada and the US. Reporting directly to the CEO, you will own & iterate on the revenue roadmap.

• Sales Playbook: Design and execute the sales playbook for food service and B2B.
• Enterprise Sales Account: Support B2B conversations for label, corporate and retail opportunities.
• Food service Expansion: Partner with major distributors (Sysco, GFS, Bondi) and restaurant groups to put our product on menus across Canada and the US.
• Pipeline Excellence: Maintain a rigorous CRM process, providing accurate forecasting for our production and finance teams.
• Market Expansion: Drive growth in new territories across Canada and the US.
• Brand Advocacy: Act as the face of the company at trade shows, industry panels, and pitch meetings.

• 5+ years in sales, with at least 3 years in a leadership role selling physical goods; CPG or food preferred
• A proven track record of hitting or exceeding sales goals.
• Experience building and executing sales playbooks.
• You thrive in the chaos of a startup. You are comfortable with ambiguity and can pivot fast.
• You don't just "feel" like it’s going well; you use data to prove it and optimize.
• A "rolodex" of active contacts at major retailers and key food service players is a bonus.
• Mastery of digital sales & data tracking tools.
• You are genuinely passionate about food and sustainability.

We’re committed to creating an inclusive culture as we know that diverse teams build better products and generate better ideas. We strongly encourage applications from everyone regardless of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status. If you require accommodations during the recruitment process, please reach out to