Brand Partnership Sales & Events Manager

About the role

The Brand Partnerships Sales & Events Manager will lead the strategy and execution of revenue‑generating partnerships and high‑impact events and activations to support the growth of the S&T brand. This role integrates sales leadership and acumen, relationship‑building, and brand and creative execution. The individual is results‑driven, organized, detail‑oriented, and self‑motivated, with a passion for producing high quality results and creating exceptional guest experiences.

As a representative of the brand, the individual will be responsible for building and maintaining a strong and positive reputation for the company among internal and external stakeholders.

• 3+ years experience in partnerships, sales & business development, or event management in luxury hospitality, fitness, wellness or lifestyle / beauty industry
• Bachelor’s degree in marketing, hospitality, or related field preferred
• Strong network within the luxury hospitality, fitness, wellness or lifestyle / beauty industry, with proven experience in securing high‑end partnerships
• Excellent negotiation and relationship‑building skills, with a proven track record of developing and maintaining successful partnerships
• Proven experience in event planning and execution, particularly in high‑end or corporate settings
• Strong project management and time management skills, with the ability to adapt quickly, manage multiple projects simultaneously and deliver on deadlines
• Knowledge and passion for the fitness and wellness industry, with a keen understanding of current trends and consumer behavior in the luxury market
• Exceptional communication and presentation skills, including written communication, with the ability to convey ideas and proposals clearly, concisely, and persuasively
• Creative, strategic thinker who can innovate and drive new business opportunities
• Detail‑oriented and highly organized, ability to uphold the highest brand communication and visual standards
• Experience working with premium brands and understanding their service expectations
• Proficient in Microsoft Office suite including PowerPoint and Excel, Adobe Acrobat, CRM systems, project management software, and event management tools
• Certification in event planning or project management is a plus

• Develop and execute partnerships strategies aligned with brand and company objectives for all business lines including Sweat and Tonic, Reformd, Tonic Spa, and Tonic Bar
• Identify, negotiate, and manage high‑value partnerships with complementary brands, sponsors, and strategic allies to build a robust sales pipeline, drive revenue growth, and brand visibility
• Manage inbound and outbound sales and partnership inquiries, and develop and execute on outbound sales and partnership strategies
• Monitor and report on partnership performance, ensuring all contractual obligations are met and opportunities for growth are explored
• Attend industry events; cultivate and maintain relationships with key stakeholders in the hospitality, retail, and fitness sectors, ensuring long‑term engagement and mutual benefit

• Plan, manage, and own the programming, logistics, and execution of all on‑site and off‑site events and activations at the highest brand standards, including but not limited to:
  • Free and paid/ticketed S&T community events
  • Brand partnership activations
  • Brand‑sponsored events and classes
  • External sponsorship and industry events
  • Internal team events

• Execute in accordance with all brand standards and ensure all partnerships are brand‑aligned
• Work closely and collaborate with cross‑functional teams including Marketing, Operations, Fitness, and other business units to strategically plan, manage, and execute campaigns
• Collaborate with marketing and design teams to produce high quality presentations, sales collateral, and other print or digital material that are representative of a premium brand experience
• Ensure a consistent brand voice, brand image, and storytelling in communications that are representative of a premium brand experience

• Deliver on annual budget, track performance, forecast revenue, and…