Business Development Representative

About Circle Cardiovascular Imaging

Circle’s vision is to enable healthier Lives through better imaging by transforming cardiac magnetic resonance imaging (MR) and other advanced imaging technologies to improve Cardiovascular Care. Circle Cardiovascular’s CVI
42 is the Cardiac MR market leader imaging processing software. Circle Cardiovascular Imaging designs, builds, and implements the best‑in‑class cardiovascular Magnetic Resonance Imaging solutions. At the heart of everything we do is our unrelenting drive to continually offer better solutions for healthcare providers that improve healthcare outcomes. This fuels our creativity, informs our decisions and is the reason we are passionate about our work and most importantly why we are successful.

Circle Cardiovascular Imaging is looking for a Business Development Representative (BDR) to join our marketing team. This is an excellent opportunity for an ambitious professional eager to grow into a critical role, focusing on expanding our footprint within our existing international client base of Cardiac MR users. You’ll introduce and sell our cutting‑edge CT software applications, build relationships with new stakeholders, and partner closely with the Marketing Demand Generation team to qualify hot leads for our Sales Executives.

The Business Development Representative will report to the Vice President of Marketing.

• Account Mapping & Stakeholder Identification:
  Research and meticulously map the organizational structure within existing Cardiac MR client accounts to identify key decision‑makers, influencers, and stakeholders for CT equipment and software purchases, particularly within Radiology departments.
• Targeted CT Modality Outreach:
  Initiate outbound contact and cultivate relationships with these new stakeholders (e.g., Chief Radiologists, Imaging Directors) within our established client base to generate interest in our CT solutions.
• Collaborative Campaign Execution & Inbound Engagement:
  Partner directly with the Marketing Demand Generation team to plan, execute, and optimize targeted prospecting campaigns. This includes actively engaging with and qualifying inbound leads generated from these marketing initiatives, providing crucial client insights to refine messaging and content, and actively participating in follow‑up efforts to maximize campaign effectiveness.
• In‑Depth Lead Qualification & Demo Scheduling:
  Conduct thorough qualification of potential opportunities for CT products. Understand the client’s current infrastructure, clinical needs, budget cycles, and strategic priorities. Generate enough interest to successfully schedule product demonstrations with key decision‑makers and relevant stakeholders. This step is crucial for determining if they are a hot lead – indicating a clear need, budget, authority, and timeline, making them ready for immediate engagement by a Sales Executive.
• Value Proposition & Product
  
  Education:
  
  Articulate and demonstrate the unique clinical value and benefits of Circle’s new CT software to relevant decision‑makers, distinguishing our offerings in a competitive market.
• Seamless Hot Lead Handoff:
  Ensure a smooth, well‑documented, and timely transition of fully qualified hot leads to the assigned Sales Executive, providing all necessary context and background to facilitate immediate follow‑up.
• Market Intelligence Gathering:
  Collect and relay valuable market feedback and intelligence from client interactions regarding CT needs, competitive insights, and emerging trends to inform product development, marketing, and sales strategies at Circle.

• A motivated individual with foundational experience (2-4 years) in a Business Development, Sales, or similar client‑facing role, ideally within medical device, healthcare software, or a related technology sector. We are looking for someone we can train and develop into this role.
• Demonstrated ability to research accounts, identify new stakeholders, and build rapport at various levels within an organization.
• Familiarity in working with hospitals and health systems, with an understanding of sales cycles.
• An interest in diagnostic…