Director of Sales Operations

Director of Sales Operations – Toronto (Hybrid). Salary: up to $130,000 CAD plus bonus and advantages.

This senior leadership opportunity is for a commercially focused operations specialist who thrives on building scalable systems, improving sales performance, and enabling international growth. The role supports multiple brands and global markets, shaping the commercial operating framework that underpins sustainable revenue expansion. You will sit at the center of collaboration between Sales, Marketing, Finance, and Product teams, ensuring pipeline generation, CRM governance, pricing strategy, and forecasting processes are aligned and deliver measurable impact.

• Pipeline Strategy & Commercial Performance
  • Design targeted initiatives to generate high‑quality inbound opportunities.
  • Establish clear pipeline targets across regions and customer segments.
  • Implement structured lead qualification frameworks and optimise conversion rates.
  • Improve response speed and ensure seamless handover between marketing and sales.
• CRM & Sales Infrastructure
  • Own global CRM governance, data integrity, and reporting standards.
  • Develop scalable workflows, automation, and process documentation.
  • Partner with internal stakeholders to enhance the commercial technology ecosystem.
• Pricing Governance & Revenue Optimisation
  • Maintain consistent global pricing frameworks.
  • Establish discount approval processes and commercial compliance standards.
  • Align pricing strategy with margin targets and growth objectives.
• Forecasting & Commercial Insight
  • Lead forecasting cycles and support strategic revenue planning.
  • Develop dashboards and performance metrics for senior leadership.
  • Translate sales data into actionable insights that drive performance improvement.
• Cross‑Functional Collaboration
  • Partner with Marketing on campaign performance, segmentation, and pipeline routing.
  • Work closely with Finance, Product, and Operations teams to ensure commercial alignment.
  • Support sales enablement through process improvement and training initiatives.

• Proven leadership experience in Sales Operations, Revenue Operations or Commercial Strategy.
• A track record of improving pipeline health, forecasting accuracy, and sales conversion metrics.
• Strong experience implementing CRM platforms and commercial reporting frameworks.
• Confidence operating within international and matrix environments.
• A proactive, solutions‑focused mindset with the ability to balance strategy and execution.