Selling & Social Content Coordinator

Position: Live Selling & Social Content Coordinator
About Us
Since 2013, Mine & Yours has been leading Canada’s luxury resale movement. We’re a recognized destination for buying and selling authentic pre‑owned luxury goods, serving a loyal in‑store and online community of fashion lovers worldwide.

Our vision is to create a fashion community that values luxury, quality, and sustainability. By extending the life of luxury pieces, we help reduce fashion waste while making high‑end fashion more accessible. What sets us apart is our highly curated collections and inspiring, welcoming boutiques where every visit brings the excitement of discovering something new.

Our Core Values

Passion for Product - Every piece is a jewel, every detail matters.

Connect and Uplift - We rise by lifting others.

The Store is Our Stage - Every detail tells our story.

Hustle Together - One team, one dream - we get it done.

Sustainably Conscious - Mindful today, responsible for tomorrow.

Position Overview
The Live Selling & Social Content Coordinator sits within the Marketing team and serves as the on‑camera face of Mine & Yours across digital channels. This role is responsible for driving revenue through live selling, social engagement, and real‑time customer interaction. This role sits at the intersection of content and conversion. You are not just presenting product, you are selling it.

Through live sessions, social platforms, and direct engagement, you will create a high‑touch, luxury experience that builds trust, creates drives urgency, and drives conversions.

Key Responsibilities
Live Selling & Content Execution

Host live shopping sessions across platforms (Instagram, Tik Tok, website, and live shopping platforms) with a strong focus on conversion

Present products in a polished, confident, and on‑brand manner

Develop and execute a consistent live selling cadence in partnership with E-Commerce and Marketing

Prepare product assortments, pricing context, and key selling points ahead of each session

Partner with Marketing on content planning, storytelling, and promotional alignment

Social Selling & Customer Engagement

Actively engage with customers through DMs, comments, and social platforms to drive sales

Respond to product inquiries in real time with a sales‑first mindset

Build and maintain relationships with repeat customers and VIP clients through digital channels

Support digital clienteling efforts and personalized outreach where relevant

Performance & Optimization

Track and analyze performance of live sessions, including sales, engagement, and conversion metrics

Identify opportunities to improve format, product mix, and selling approach

Provide and share insights on customer behaviour, demand signals, and high‑performing categories

Qualifications

1-3 years of experience in retail, styling, social media, or digital sales

Strong on‑camera presence with confidence in selling and storytelling

Passion for luxury fashion and resale

Excellent communication skills with a natural ability to engage and influence

Comfortable working in a fast‑paced, performance‑driven environment

Success in This Role Looks Like

Consistently driving revenue through live selling and social channels

High engagement and conversion during live sessions

Strong, brand‑aligned on‑camera presence

Building a loyal base of repeat digital customers

Our Commitment to Inclusion
At Mine & Yours, diversity, equity, and inclusion are central to who we are. We know these values strengthen our business, our team, and our impact in the world. We welcome all qualified candidates to apply and are committed to providing an inclusive and accessible experience for everyone.

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