Senior Account Based Marketing Manager

Who we are:

Geotab® is a global leader in IoT and connected transportation and certified “Great Place to Work™.” Geotab’s open platform and Marketplace® allow businesses to automate operations by integrating vehicle data with other data assets. Processing billions of data points a day, we leverage data analytics and machine learning to improve productivity, reduce fuel consumption, enhance driver safety, and ensure compliance with regulatory changes.

We are always looking for talented individuals who can help us grow and deliver results. We are seeking a Senior Account Based Marketing Manager who will own and execute highly personalized, segment‑focused account-based marketing strategies targeting Geotab’s most strategic enterprise accounts. Supporting one to two assigned segments, this individual‑contributor role is accountable for driving net‑new pipeline and accelerating deal progression through a coordinated mix of digital marketing, executive gifting, VIP experiences, and industry roadshows.

As a Senior Account Based Marketing Manager, your key area of responsibility will be to serve as the primary marketing partner to segment Business Development Executives (BDEs), aligning marketing investment directly to account‑level priorities, buying stages, and revenue goals. Success is measured by pipeline revenue sourced and influenced, account engagement, and program ROI within the assigned segments.

• Own the 1:1 and 1:few ABM strategy for strategic accounts across 1–2 assigned segments, aligned to sales priorities and pipeline targets
• Partner with sales teams to identify, tier, and map named accounts, including org structure, key decision‑makers, and buying signals
• Build tailored account plans that connect marketing investment to deal stages, intent signals, and pipeline forecasts
• Run a regular ABM sync with assigned BDEs to pressure‑test account plans, review engagement signals, and adjust program priorities
• Translate company and segment narratives into account‑specific messaging and ABM plays
• Design and execute multi‑channel digital ABM campaigns, including Linked In paid social, programmatic display, content syndication, and email, targeting named accounts and personas
• Leverage ABM platforms (e.g., 6sense) to orchestrate personalized account experiences, serve intent‑based advertising, and measure account‑level engagement
• Build account‑specific landing pages and personalized content assets that address industry‑specific pain points
• Use intent data and behavioral signals to prioritize accounts, optimize campaign timing, and trigger coordinated outreach with sales
• Apply AI tools to automate account research, generate personalized content variants, and scale 1:1 personalization across target accounts
• Execute strategic gifting programs tied to deal stages and account milestones to reinforce relationships and accelerate pipeline
• Plan and deliver VIP executive experiences, including executive dinners and hosted industry engagements, directly tied to deal advancement and account plans
• Develop and manage targeted roadshow programs that bring Geotab’s value proposition to regional stakeholder clusters within strategic accounts
• Coordinate pre‑ and post‑program follow‑up sequences with sales, ensuring every experiential touchpoint maps to a deal milestone rather than existing as a standalone activity
• Serve as the primary marketing liaison to assigned Business Development Executives (BDEs), embedding into planning cadences and account reviews
• Build and maintain account‑level marketing playbooks that guide outreach sequencing, content delivery, and program coordination
• Align marketing investment to pipeline priorities, forecast commitments, and account penetration goals
• Build credibility with BDEs and sales leaders through data, account insights, and a clear POV on marketing’s role in each deal
• Track pipeline sourced and influenced, account engagement, and program ROI for assigned segments on a regular reporting cadence
• Manage ABM budget across channels and programs for assigned segments

• 8+ years of B2B marketing experience, with at least 2…