Business Development Representative, AdTech

Overview

At illumin, we are transforming the advertising landscape with a platform for journey planning, execution, and reporting. Our goal is to empower marketers to connect with audiences through real-time data and easy-to-use visual tools, combining media planning and buying in an intuitive interface to maximize the impact of ad spend through personalized insights.

We are building a product-led organization with a growing team and leadership guiding our path forward. We pursue data power, AI capabilities, and investment in our people to redefine journey advertising.

We hire illumINEers who share a bias for speed, delivery over perfection, and an entrepreneurial mindset. Joining us is a chance to be part of our transformation.

Reporting to the Senior Director of Growth Marketing, the Business Development Representative (BDR) engages inbound and outbound prospects, qualifies opportunities through discovery, and connects prospective customers with the right Account Executive. You will collaborate with Marketing and Sales to create a seamless experience from first engagement through the sales process and help build a strong pipeline of qualified opportunities.

This is a full-time, hybrid role working Mondays, Tuesdays and Thursdays in our downtown Toronto office, near St. Andrew and Union subway stations.

• Broadened sales foundation. Develop experience across inbound lead qualification and outbound business development, learning to identify opportunities, conduct discovery conversations, and move prospects through the sales journey. Gain a well-rounded understanding of demand generation and revenue growth in a product-led environment.
• Ownership and impact. Play a direct role in driving new business. As an early point of contact, ask thoughtful questions, qualify opportunities, and shape how we engage future customers. Contribute ideas to improve processes, messaging, and lead qualification.
• Growth and development. Join a centralized Revenue Growth function designed to scale with the business. Work with experienced Marketing and Sales leaders, receive coaching, and gain exposure to modern sales tools and strategies.

• Engage and qualify prospective customers. Be the first point of contact for inbound leads, understand their business and readiness to buy, conduct discovery, and connect qualified prospects with the appropriate Account Executive to ensure a smooth transition into the sales process.
• Generate new business opportunities. Support outbound prospecting by engaging targeted accounts via email, Linked In, and phone. Build relationships, identify opportunities, and book qualified meetings for the Sales team.
• Maintain an organized and efficient pipeline. Keep Salesforce and other sales tools up to date, track prospect activity, conversations, and outcomes, manage a high volume of leads, and meet service level expectations.
• Contribute to a growing Revenue Growth function. Share insights on lead quality, messaging, and prospect feedback to refine qualification criteria and outreach strategies and help scale the function.

• Business development experience. Experience in business development, inside sales, or customer-facing roles where you engaged prospects, qualified opportunities, and built relationships. SaaS, AdTech, or Mar Tech experience is a plus but not required.
• Communication skills. Confident in starting conversations, asking thoughtful questions, and listening to understand needs. Clear and professional communication across email, Linked In, phone, and virtual meetings.
• Technical aptitude. Comfortable with CRM and sales engagement tools and able to learn new systems quickly. Familiarity with Salesforce, Salesloft, Linked In Sales Navigator, or similar platforms is valuable.
• Curiosity and drive. Motivated to learn, open to feedback, collaborative, and able to take ownership in a culture of coaching and continuous improvement.

The base salary range for this role is $55,000 - $75,000 plus bonus. Compensation is determined based on skills, experience, and role scope. We are open to discussing compensation at any stage of the hiring process.

We are undergoing a transformative shift toward a flexible work environment and offer benefits including health coverage, life and disability insurance, dental, vision, mental health, and professional health services. We provide meal credits for in-office days, in-house massage every eight weeks, and a $300 annual healthcare spending account. We also support accommodations during the interview process if needed: please email

Apply now

If you meet at least 70% of the requirements, apply now. We consider your whole application and will reach out if there is a potential fit.

• A virtual interview with a Talent Advisor to discuss interest and experience; the session may be recorded using an AI-powered tool. Details will be shared when invited.
• A virtual interview with the Senior Director of…