Associate Director of Sales

Job Description

Portable pizza ovens are the fastest-growing sector in the global outdoor cooking market, and Ooni stands alone at the forefront of this rapidly expanding market. That figures... y’know, since we invented them in the first place.

As Associate Director, Canada, you own the wholesale retail ecosystem that shapes how customers experience, buy, and interact with Ooni across the Canadian market. You hold commercial oversight of our national retail accounts and act as the growth leader, ensuring Ooni, major national retailers, independents, and our broader North American wholesale priorities are all in perfect alignment.

This is a hands‑on role that still has one eye on the horizon. You will drive commercial excellence and strategic planning while cultivating trusted partnerships with the most senior customer decision‑makers in the market. Your goal is to scale our Canadian wholesale footprint and deliver measurable improvement in revenue, market penetration, profitability, and in‑store brand excellence, all while operating Canada as a connected part of one unified North American plan.

We want you to deliver a world‑class, frictionless end‑to‑end retail partner lifecycle that brings as much joy to our retail accounts as a perfectly cooked pizza. Sounds easy, right!?

• Canada Market Leadership & Commercial P&L Ownership: Serve as the commercial lead for Ooni in Canada, owning the Canadian wholesale plan and accountability for revenue, margin, and market growth. Be the in‑market face of the business and the primary point of leadership for the Canadian commercial team and stakeholders.
• National Account Ownership: Act as the strategic lead for all national wholesale accounts, ensuring long‑term scalability, commercial profitability, and a premium Ooni brand presence across every brick‑and‑mortar and digital retail touchpoint.
• Account Partnership: Build and hold trusted relationships with the most senior buyers, merchants, and decision‑makers across national accounts. Lead joint business planning and negotiate mutually beneficial terms that create sustainable, multi‑year growth pipelines.
• Team & Cross‑Functional Leadership: Lead and coordinate the Canadian commercial plan, including setting priorities and coaching supporting team members. Partner closely with UK‑based planning, finance, retail marketing, and product teams.
• Forecasting, Demand Planning & SKU Transition: Translate market data into actionable inventory strategies. Lead seasonal forecasting and rolling monthly projections and manage complex SKU EOL transitions to protect sell‑through and minimize write‑offs. Track consumer trends and identify opportunities to capitalize or course‑correct.
• Sell‑Through & Brand Activation: Shift the focus from sell‑in to sell‑through. Partner with retail marketing and activation teams to execute high‑impact programs, elevate in‑store positioning and shelf execution, and consistently use retail assets to drive account performance.
• Brand Ambassador & Product Evangelism: Act as the face of Ooni by demonstrating our world‑class products at trade shows, training events, and major national account meetings (full product training provided).
• Field Agility: Travel approximately 25% across Canada to conduct face‑to‑face account reviews, visit stores, and anchor major industry events. Your home “base” will ideally be within the greater Toronto or Montreal areas.

• Experience: Demonstrable progressive, high‑impact sales and account management experience within a consumer goods, consumer electronics, or premium hardware retail environment, including experience leading a market, a team, or a portfolio with meaningful autonomy. A proven track record of managing multi‑million‑dollar national retail portfolios is essential.
• Canadian Retailer Depth: Deep familiarity with the Canadian retail landscape and established senior‑level relationships across major national chains.
• Commercial & Analytical Literacy: Strong command of retail math, inventory pipelines, pricing elasticity, and promotional mechanics. Comfortable evaluating complex financial models and…