National Sales Manager - Home Furnishings

National Sales Manager - Home Furnishings

Headquartered in North York, ON, with employees in Canada, the US, China and India, New Age is an industry- leading manufacturer and distributor of premium home improvement solutions.

Our products are sold through major online retailers such as Lowes, The Home Depot, Costco, Amazon, and Wayfair as well as our own e-commerce site. But what makes us unique is that we provide a truly cohesive customer experience, from free expert assistance designing and planning new spaces to delivery and professional installation.

Our collaborative, inclusive team atmosphere nurtures personal growth, career advancement and job satisfaction, as evidenced by our certification as a Great Place to Work in Canada.

With tremendous pride, we continue to receive a growing number of industry accolades including over 75 unique product patents, awards for our team of expert designers, prominent ranking on the Profit 500 list of Canada’s fastest growing companies, and the naming of our founders to the Top 40 under 40 in Canada by BNN Bloomberg.

We are also proud to be the official jersey emblem partner of the New Orleans Pelicans and have forged strategic partnerships with USA Hockey and Habitat for Humanity. These partnerships reflect our passion for teamwork, excellence, and community involvement.

As our journey to becoming the preferred choice for premium home improvement solutions continues, we’re adding ambitious, driven, passionate members to our team who are inspired to be their best and ready to make a difference.

The National Sales Manager – Home Furnishings will play a pivotal role in driving the growth of New Age Products' performance pet-friendly furniture line across the United States. Reporting directly to the Head of Home, this individual will be responsible for developing and executing a national sales strategy targeting major mass retailers, independent furniture retailers, pet category retailers, and emerging sales channels.

Our performance furniture is engineered to stand up to the demands of pet ownership – combining durable, easy-clean fabrics and thoughtful design with the style and comfort today's consumers expect. The ideal candidate brings deep expertise in the home furnishings sector – with direct experience in the sofa and upholstered goods space – and a proven track record of building lasting buyer relationships, attending industry trade shows, and consistently delivering against revenue targets.

Experience across independent furniture sales, mass retail, or pet category retail is highly valued.

Sales Strategy & Execution

• Develop and implement a national sales strategy for our performance pet-friendly furniture line, driving revenue growth across mass retail, independent furniture retailers, and pet category channels
• Create and own both short- and long-term sales plans including promotional planning, seasonal programs, and new account acquisition strategies
• Identify and evaluate new business opportunities, including emerging channels, category adjacencies, and untapped regional markets within the pet-friendly home furnishings space
• Manage and grow a defined book of accounts, ensuring sales targets, margin goals, and strategic objectives are consistently met or exceeded
• Own delivery of assigned revenue objectives by developing and executing tailored customer and channel strategies
• Build and maintain strong, productive relationships with buyers across mass retail, independent furniture retailers, and pet category retail accounts throughout the US
• Travel regularly to meet with buyers, visit retail locations, and attend key trade shows including High Point Market, Las Vegas Market, Global Pet Expo, and other relevant industry events
• Navigate negotiations, program changes, and competitive pressures with professionalism, balancing New Age’s commercial interests with the long-term needs of retail partners
• Evaluate the existing customer mix across the home furnishings category, assessing profitability and strategic fit to optimize the account portfolio
• Develop strong working relationships with buying, merchandising, and marketing teams at key retail…