Director of Sales; GTA & Southern Ontario

Director of Sales (GTA & Southern Ontario)

Spring Living Retirement Communities () is a boutique, rapidly growing Canadian senior living owner/operator, who currently owns and operates retirement communities in Ontario and Quebec. The company has an ambitious growth plan to expand through acquisition of mid‑market retirement residences across Canada over the next five years. Spring Living’s mission is to create warm, welcoming and secure environments for residents, foster caring connections, and provide personalized services by team members who are committed to making a significant impact every day.

The Director of Sales is responsible for leading and supporting sales performance, occupancy growth and market development across an assigned portfolio of retirement communities.

Working in close partnership with the Regional Director of Operations and through a dotted‑line relationship with Executive Directors and Sales Consultants, this role provides regional sales leadership, strategic direction, coaching and performance support. The Director develops sales capability, drives accountability and ensures consistent adoption of Spring Living’s sales methodology, standards and processes.

As a leader within Spring Living, the Director of Sales champions a collaborative, performance‑focused sales culture and supports community teams in developing effective sales and local market strategies that drive occupancy, revenue and net‑move‑in results. All duties are performed in accordance with Spring Living’s Vision, Mission and Values.

• Lead and support sales performance across assigned communities to achieve occupancy, revenue and net‑move‑in objectives.
• Partner with the Regional Director of Operations, Executive Directors and Sales Consultants to establish priorities, identify opportunities and develop focused sales action plans.
• Monitor regional and community performance, pipeline, conversion and forecasting to identify trends, risks and opportunities requiring action.
• Provide hands‑on sales leadership and support to communities requiring additional focus or performance improvement.

• Champion a collaborative, accountable and performance‑focused sales culture aligned with Spring Living’s mission and values.
• Lead the consistent adoption of Spring Living’s sales methodology, processes, standards and customer experience expectations.
• Coach, mentor and develop Sales Consultants through field‑based coaching, pipeline reviews, call coaching and tour observations.
• Support the onboarding, development and performance of sales talent in partnership with Executive Directors.
• Share best practices and promote continuous learning, recognition and professional growth across the region.

• Lead regional pipeline and forecasting processes, ensuring accurate visibility into anticipated move‑ins and occupancy performance.
• Champion consistent and effective use of the CRM, including data quality, prospect management, sales activity and next‑step documentation.
• Monitor conversion, lead aging and follow‑up activity and coach teams to improve pipeline progression and sales execution.
• Use sales data and performance insights to guide strategy, coaching and regional priorities.

• Partner with Executive Directors and Sales Consultants to develop community sales, lead generation, business development and local marketing strategies aligned with occupancy goals and local market dynamics.
• Guide teams in identifying market opportunities, priority customer segments, referral channels and strategic community partnerships.
• Support the development of focused outreach, networking, event and local marketing plans, with community teams accountable for execution.
• Review results and support teams in adapting strategies and resource priorities based on performance and market conditions.
• Partner with corporate Marketing to align local market needs with corporate strategy, brand standards and broader marketing initiatives.

• Maintain a strong…