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Fractional Director, Sales & Marketing

Job in Toronto, Ontario, C6A, Canada
Listing for: Gofractional
Full Time position
Listed on 2026-07-26
Job specializations:
  • Sales
    Sales & Marketing, Director of Sales, Marketing Communications, CRM System
  • Marketing / Advertising / PR
    Sales & Marketing, Marketing Communications, CRM System
Salary/Wage Range or Industry Benchmark: 120000 - 180000 CAD Yearly CAD 120000.00 180000.00 YEAR
Job Description & How to Apply Below

Director, Sales & Marketing

Location: 219 Dufferin St, Toronto, ON M6K 1Y9, Canada
Work Arrangement: Hybrid
Employment Type: Full-time

Role Overview

The Director of Sales & Marketing plays a Head Office role focused on building systems, processes, brand, and marketing infrastructure rather than managing a traditional salesforce. Approximately 20% of time is spent leading Isaac-wide initiatives, while 80% is spent as a fractional Director of Sales & Marketing to each sector, partnering directly with sector leaders to grow their business units. This is a hands‑on builder role that balances strategic vision with execution, and includes leading and growing the Head Office Sales & Marketing team.

Key Responsibilities
  • Define and champion a forward-looking marketing vision and translate it into actionable strategies and measurable results
  • Strengthen Isaac's brand, positioning, and market visibility
  • Own and continuously improve the sales playbook, BD process, and enablement tools
  • Lead firmwide marketing initiatives: campaigns, thought leadership, content, and digital presence
  • Improve pipeline reporting and CRM discipline to drive consistency
  • Build, deliver, or facilitate impactful external sales training and capability programs for consultants and partners
  • Act as a fractional Director of Sales & Marketing to sector leaders — a trusted partner helping them grow their businesses
  • Support Leads in executing go‑to‑market strategy, pursuit planning, and client development efforts
  • Customize sales and marketing best practices to fit sector‑specific needs
  • Provide coaching, deal support, and insight to improve pipeline quality and conversion
  • Act as a constructive challenger — surfacing blockers, spotting systemic gaps, and ensuring sectors stay accountable for growth
  • Lead, coach, and develop the Head Office Sales & Marketing team
  • Create a culture of growth, collaboration, and accountability
  • Ensure the team delivers outcomes while supporting their career progression and engagement
  • Act as a champion for team development, aligning goals with broader firm strategy
Required Qualifications
  • 10+ years of experience in marketing, sales, or BD
  • 8+ years of experience in professional services, ideally in a sales, marketing, sales enablement, or sales operations leadership capacity
  • Experience collaborating with and enabling sellers, particularly those without a sales background
  • Strong understanding of how consulting or services firms go to market, from brand building to relationship‑based sales
  • Experience across the customer journey (brand campaigns, sales enablement, retention initiatives)
  • Comfortable operating in a scale‑up environment where systems and processes are still evolving
Preferred Qualities
  • Thrive in a Player‑Coach role, balancing team enablement with hands‑on execution
  • Transformative mindset, comfortable building, iterating, and scaling in fast‑growth environments
  • Balance consistency at enterprise level with flexibility at sector level
  • Outcome‑focused with emphasis on team growth and happiness
  • Doer at heart, energized by making things happen and getting into details
  • Think beyond the immediate, envisioning long‑term outcomes and anticipating implications
  • Scale‑up mindset: bias to action, adaptability, and comfort with ambiguity
Success Metrics
  • Sector leaders see you as a trusted advisor who helps them win and grow
  • Brand and marketing presence create clear lift in business development
  • Sales process is more consistent, scalable, and effective across the firm
  • Consultants and partners feel more capable and confident in selling
  • Head Office Sales & Marketing team is thriving — high‑performing, engaged, and growing in their careers
  • Business Development function is stronger and more transformative than when you arrived
Compensation & Benefits
  • Competitive compensation package aligned with provincial pay transparency requirements
  • Final compensation set based on experience, expertise, and alignment with role responsibilities
  • 5 weeks of vacation for all employees
  • Comprehensive benefits package 100% covered by the company, including generous annual wellness allowances
  • Frequent company development and social events
  • Strong work-life balance with no weekend work expectations
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