About Sales Ask
Sales Ask is a B2B SaaS company building AI-powered conversation recording and coaching for in-person sales teams in the home services industry — HVAC, roofing, restoration, and homebuilding. Our reps capture and analyze real field conversations so home services companies can coach, close more deals, and ramp new hires faster. We serve leading clients including Fischer Homes and AM Restoration, and we're scaling our go-to-market engine as we move into our next phase of growth.
The Role
We're hiring a BDR Manager to lead and scale our outbound team in Toronto. You'll own the top of our pipeline — managing a team of BDRs/SDRs, sharpening our outbound motion, and consistently delivering qualified meetings to our Account Executives. This is a hands-on, in-the-trenches leadership role for someone who loves building repeatable systems, coaching reps to hit quota, and turning a high-volume lead list into booked revenue conversations.
This is an in-person role based in our Toronto office. We believe outbound teams perform best with the energy, fast feedback, and shared learning that come from working side by side.
What You ll Do
- Lead, coach, and develop a team of BDRs/SDRs, holding regular 1:1s, call reviews, and pipeline check-ins.
- Own and report on team activity and outcomes — calls, emails, connect rates, meetings booked, and SQLs — driving against monthly and quarterly targets.
- Design and refine outbound sequences, call scripts, messaging, and objection handling tailored to the home services vertical.
- Manage lead list allocation and capacity, ensuring coverage is matched to BDR bandwidth and prioritized by fit and intent.
- Partner closely with Account Executives and Growth to align on ICP, hand-off quality, and feedback loops.
- Hire, onboard, and ramp new BDRs, building playbooks and training that shorten time-to-productivity.
- Own the BDR tech stack and data hygiene across CRM (Hub Spot), sequencing, and prospecting tools (e.g., Apollo).
- Maintain accurate scorecards and reporting, surfacing insights on what s working and where to adjust.
- Lead from the front — jump on calls, model great outreach, and keep the team s energy and standards high.
What You Bring
- 3+ years in sales development, with at least 1–2 years managing or leading a BDR/SDR team (or a strong senior BDR ready to step up).
- A track record of consistently hitting and exceeding pipeline/meeting targets in a B2B environment.
- Strong outbound fundamentals — cold calling, multi-channel sequencing, and crisp, persuasive messaging.
- A coaching mindset: you get energy from helping reps improve and celebrating their wins.
- Comfort with CRM and sales tooling (Hub Spot, Apollo, or similar) and a data-driven approach to performance.
- Excellent organization and the ability to manage capacity, lead lists, and priorities across a team.
- Clear, motivating communication and a high-ownership, roll-up-your-sleeves attitude.
Nice to Have
- Experience selling into home services, construction, or SMB/mid-market verticals.
- Early-stage or high-growth startup experience.
- Familiarity with conversation intelligence or sales coaching tools.
Why Join Us
- Own and shape the outbound function at a fast-growing, AI-native SaaS company.
- Direct line to leadership and real influence over GTM strategy.
- A differentiated product solving a genuine problem in a large, underserved market.
- Competitive compensation, performance upside, and a collaborative in-person Toronto team.
Sales Ask is an equal opportunity employer. We welcome applicants from all backgrounds and are committed to building an inclusive team.
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