Director, and Medium Markets – Hybrid

For over 50 years, Life Labs has been Canada's leading provider of laboratory diagnostic information and digital health connectivity systems, enabling patients and healthcare practitioners to diagnose, treat, monitor and prevent disease. We are passionate about empowering healthier Canadians through accessible, accurate, and innovative diagnostic services.

We are committed innovators, operating Canada's first commercial genetics lab, and the country's largest online patient portal, with more than 8 million Canadians receiving their results online. More than 112 million laboratory tests come through Life Labs’ laboratories annually, and our team of more than 6,000 passionate, caring, and diverse professionals works together as one to provide high quality testing and results that Canadians can trust.

We know that behind every lab requisition, sample being tested, or investment in technology is an individual and their family counting on us. At Life Labs, you can make a meaningful impact on Canadians’ lives every day.

Our teams are at the heart of everything we do. We are proud to be recognized as one of Canada’s Best Employers, reflecting our deep commitment to our core values of caring, agility, teamwork, and a customer-centered approach. As part of this commitment, Life Labs prioritizes the ongoing development of our diversity, equity, and inclusion (DEI) program to better serve the needs of our diverse workforce and the communities we serve.

We continue to take steps to challenge ourselves to act with courage and integrity, and to create an environment where people can be their true selves.

These values are not just words on a page, they guide our actions and decisions every day and have come to define our team culture.

We’re seeking a Director, Small and Medium Markets to lead client acquisition, account growth, and long-term relationship management for healthcare practitioners across Canada. This is a hybrid role based in Toronto, ON. As a senior commercial leader, you’ll be responsible for developing and executing the national sales strategy for practitioner‑facing markets, with accountability for driving sustainable revenue growth, market penetration, and client retention across both Western and Eastern Canada.

Working closely with the Vice President, you’ll translate broader B2B and Health Care Practitioner sales priorities into actionable regional strategies – leading a high‑performing team while building strong practitioner relationships and ensuring consistent market presence and measurable commercial outcomes.

• Lead the national sales strategy for small and medium practitioner markets, with a clear focus on healthcare practitioner acquisition, growth, and retention.
• Drive new business development while expanding revenue within existing practitioner accounts through consultative, solution‑based selling.
• Translate enterprise revenue priorities into targeted regional and segment‑specific sales plans.
• Own pipeline health, forecasting accuracy, and achievement of revenue targets across assigned markets.
• Contribute to pricing strategy, revenue modeling, and commercial forecasting to support sustainable growth.
• Monitor and improve key performance indicators, including portfolio growth, net new practitioner accounts, and client retention.

• Serve as a visible external representative of Life Labs, strengthening brand credibility and influence within the healthcare practitioner community.
• Build and maintain trusted, long‑term relationships with practitioner clients and key market stakeholders.
• Partner with Marketing and Communications to support regional market activation, practitioner engagement initiatives, and targeted campaigns.
• Lead new client contract negotiations and support renewals within practitioner‑focused segments.
• Provide ongoing market intelligence, practitioner insights, and client feedback to senior leadership, Product, and Insights teams to inform broader business strategy.

• Lead, coach, and develop a high‑performing team of sales and account management…