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Account Executive

Job in Toronto, Ontario, C6A, Canada
Listing for: Forma.ai
Full Time position
Listed on 2026-08-03
Job specializations:
  • Sales
    Business Development, Sales Development Rep/SDR, B2B Sales, Sales Manager
Salary/Wage Range or Industry Benchmark: 100000 - 120000 CAD Yearly CAD 100000.00 120000.00 YEAR
Job Description & How to Apply Below

Forma.ai is a Series B startup that's revolutionizing how sales compensation is designed, managed and optimized. We handle billions in annual managed commissions for market leaders like Edmentum, Stryker, and Autodesk.

Our growth has been fuelled by our passion for fundamentally changing and shaping how companies use sales intelligence to drive business strategy.

We’re welcoming equally driven individuals who are excited about creating something big!

What you'll be doing:

As an Account Executive , you will play a critical role in driving revenue growth by identifying, engaging, and closing enterprise-level deals. You will be responsible for building and managing a robust pipeline of Fortune 1000 prospects, helping them transform their approach to sales planning and incentive compensation.

Your contributions will include:
  • Own and execute the full sales cycle, from prospecting (collaborating with BD) to close, for enterprise-level accounts
  • Engage senior executives (CROs, CFOs, Rev Ops leaders) to position Forma.ai as a strategic partner in sales performance optimization
  • Develop tailored sales strategies to penetrate key accounts and expand existing relationships
  • Consistently achieve and exceed sales targets through disciplined pipeline management and forecasting
  • Leverage data-driven insights to identify high-potential opportunities and accelerate deal velocity
  • Collaborate with BD and Marketing to drive qualified leads and create multi-threaded sales opportunities
Process Optimization & Execution
  • Master the Forma.ai sales methodology to drive repeatable success across complex sales cycles
  • Ensure seamless handoff between sales and implementation teams for a world-class customer experience
  • Optimize sales processes to reduce friction and increase efficiency in deal execution
  • Utilize our revenue technology stack to track, manage, and optimize sales performance
  • Leverage AI-powered insights to refine outreach strategies and personalize prospect engagement
Cross-Functional Collaboration
  • Partner closely with Marketing, Rev Ops, and Customer Operations to ensure alignment in messaging, lead flow, and customer onboarding
  • Act as the voice of the customer, providing feedback to Product and Engineering to influence roadmap priorities
What we're looking for:
  • 5+ years of experience in enterprise sales within B2B SaaS, ideally with selling sales performance management or other revenue operations technology
  • A track record of exceeding quota, with experience closing six- and seven-figure deals
  • Deep expertise in navigating complex enterprise sales cycles and engaging senior executives
  • Strong analytical skills, with the ability to leverage data and insights to drive decision-making
  • Exceptional communication and storytelling abilities to articulate Forma.ai’s value proposition
  • A collaborative, team-first mindset, with experience working closely with Marketing, Rev Ops, and Product teams
Additional Job Info:
  • This position is for an existing vacancy
  • Salary range: $100-120K base salary plus commission and bonus
About Forma.ai:

Forma.ai is a Series B startup that's revolutionizing how sales compensation is designed, managed and optimized. We handle billions in annual managed commissions for market leaders like Edmentum, Stryker, and Autodesk.

Our growth has been fuelled by our passion for fundamentally changing and shaping how companies use sales intelligence to drive business strategy.

We’re welcoming equally driven individuals who are excited about creating something big!

What you'll be doing:

As an Account Executive , you will play a critical role in driving revenue growth by identifying, engaging, and closing enterprise-level deals. You will be responsible for building and managing a robust pipeline of Fortune 1000 prospects, helping them transform their approach to sales planning and incentive compensation.

Your contributions will include:
Strategic Sales Leadership
  • Own and execute the full sales cycle, from prospecting (collaborating with BD) to close, for enterprise-level accounts
  • Engage senior executives (CROs, CFOs, Rev Ops leaders) to position Forma.ai as a strategic partner in sales performance optimization
  • Develop tailored sales strategies to…
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