Business Development Representative, AdTech

At illumin, we are transforming the advertising landscape. Our platform offers an integrated space for journey planning, execution, and reporting. It empowers marketers to connect with their audiences in powerful ways through real-time data and easy-to-use visual tools. By seamlessly combining media planning and buying in an intuitive interface, marketers can take complete control of their campaigns, meeting customers wherever they are in the buying journey and maximizing the impact of their ad spend through personalized insights for smarter decision-making.

We are at a pivotal moment, evolving into a product-led company with a team of over 100 skilled professionals and new leadership guiding our path forward. By harnessing the power of data, advancing our AI capabilities, and deeply investing in our people, we are preparing for a future that will redefine what’s possible in journey advertising.

Our work is guided by two beliefs: that the ability to execute is paramount to success and that we are only as good as our people. As we grow and transform, we are looking for team members (illumineers) who share our bias for speed, delivery over perfection, and an entrepreneurial mindset. Joining us now is a chance to be part of our transformation.

Reporting to the Senior Director of Growth Marketing, we are hiring a Business Development Representative (BDR) to join our team. As our new Business Development Representative, you will engage inbound and outbound prospects, qualify opportunities through thoughtful discovery, and connect prospective customers with the right Account Executive. Working closely with Marketing and Sales, you will play a key role in creating a seamless experience from first engagement through to the sales process while helping build a strong pipeline of qualified opportunities.

This is a full-time, hybrid opportunity working Mondays, Tuesdays and Thursdays in our downtown Toronto office. Our headquarters are located within minutes of St. Andrew and Union subway stations.

A broader sales foundation. This is more than a traditional outbound prospecting role. You will develop experience across both inbound lead qualification and outbound business development, learning how to identify opportunities, run discovery conversations, and build relationships that move prospective customers through the sales journey. Working at the intersection of Marketing and Sales, you will gain a well-rounded understanding of how demand generation and revenue growth come together.

Ownership and impact. You will be part of a team that plays a direct role in driving new business. As one of the first points of contact for prospective customers, your ability to ask thoughtful questions, qualify opportunities, and create meaningful conversations will influence pipeline growth and help shape how we engage future customers. As the team continues to evolve, you will have the opportunity to contribute ideas that improve processes, messaging, and lead qualification.

Growth and development. We are building a centralized Revenue Growth function designed to scale with the business, creating opportunities to grow your skills alongside it. Whether you are building on existing business development experience or taking the next step in your sales career, you will work closely with experienced Marketing and Sales leaders, receive ongoing coaching, and gain exposure to modern sales tools, processes, and strategies in a collaborative, product-led environment.

• Engage and qualify prospective customers. You will be the first point of contact for inbound leads, responding quickly and thoughtfully to understand their business, goals, and readiness to buy. Through discovery conversations, you will assess each opportunity and connect qualified prospects with the appropriate Account Executive, ensuring a seamless transition into the sales process.
• Generate new business opportunities. You will support outbound prospecting initiatives by engaging targeted accounts across email, Linked In, and phone. Working from structured campaigns and segmented prospect lists, you will build…