Senior Business Development Manager - East Coast

About Citygreen

Citygreen designs and supplies the engineered systems that keep street trees alive through drought, root compaction, and urban stormwater load. Our tree vaults, structural soil systems, and stormwater solutions are specified in landscape architecture and civil engineering projects across North America, Australia, and beyond. When we get it right, trees live for decades where they otherwise wouldn’t.

We’re hiring a senior Business Development Manager to own a cross‑border territory covering the Greater Toronto Area, broader Ontario, and the East Coast of the United States. This is a specification‑selling role: your job is to get Citygreen systems written into project specifications at the landscape architecture and civil engineering studios that shape the built environment across this region. The role spans two markets—Ontario and East Coast USA—so regular travel into US East Coast cities is expected.

You will work closely with our technical team, operations team in Australia, and our US partner business (Citygreen Systems LLC) but will own the territory completely. The sales cycle runs 12‑24 months from first specification conversation to booked revenue. You’ll own a disciplined pipeline in CRM and be remote, self‑managed, and on the road roughly six nights a month across both sides of the border.

• Own the full BDM cycle across Ontario and East Coast USA – prospecting, first meetings, technical presentations, specification development with LA and civil studios, tender support, and close
• Build a $2 M+ qualified pipeline in year one, with 25+ active specifications across named LA and civil firms, converting into meaningful booked revenue through year two
• Maintain active relationships with the top landscape architecture and civil engineering studios across the GTA, broader Ontario, and priority US East Coast metros
• Run technical lunch‑and‑learns, site visits, and CPD sessions with specifier audiences on both sides of the border
• Partner with contractors, distributors, and municipal clients to convert specifications into booked projects
• Travel regularly into US East Coast markets; coordinate with Citygreen Systems LLC on cross‑border opportunities and joint pursuits
• Maintain a disciplined pipeline in CRM – leading indicators (specs opened, specs written) as well as lagging (bookings, revenue)
• Represent Citygreen at industry events – ULI Toronto, Landscape Ontario, OALA, CSLA – and at US East Coast equivalents (ASLA chapters, urban forestry and stormwater conferences)
• Feed market intelligence back to the product and marketing teams

• 7+ years of B2B sales experience with at least 3 in a specification‑selling, technical‑product, or long‑cycle role. Building products, construction materials, green infrastructure, civil products, or engineered systems backgrounds are strong fits
• Demonstrable track record of carrying and hitting an individual revenue number in the $1 M+ range
• Cross‑border (Canada/US) sales experience, or clear evidence you can operate across both markets
• Existing relationships with landscape architecture and/or civil engineering studios in the GTA and/or major US East Coast metros are a significant advantage

• You generate your own pipeline. You don’t wait for marketing to feed you leads. The first thing you do on Monday morning is look at who you haven’t spoken to yet this quarter
• You own your number. When a spec falls over, you ask what you should have done differently – not why the market was unkind
• We hire on Ideal Team Player principles: hungry, humble, and smart. Hungry means self‑driven and relentless; humble means you defer to engineers and architects on technical points without losing authority, and you take feedback without defensiveness; smart (people‑smart) means you read rooms, know when to push and when to wait, and build rapport across styles
• Self‑starter. This is a remote role with a long sales cycle and a two‑country territory – you need to build your own week without a manager doing it for you
• Genuinely comfortable with regular travel – roughly six nights a month on the road, split across Ontario and US East Coast cities
• Te…