Director of Sales; GTA & Southern Ontario

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SPRING LIVING OVERVIEW

Spring Living Retirement Communities () is a boutique, rapidly growing Canadian senior living owner/operator, who currently owns and operates retirement communities in Ontario and Quebec. The company has an ambitious growth plan to expanding through acquisition of mid-market retirement residences across Canada over the next 5 years. Spring Living’s mission is to create warm, welcoming and secure environments for residents, foster caring connections, and provide personalized services by team members who are committed to making a significant IMPACT every day.

Spring Living is the Retirement Community platform of the BAZ group; a Real Estate company that strategically acquires, develops, constructs and repositions assets throughout North America.

JOB OVERVIEW

REPORTS TO:Vice President of Sales & Marketing

The Director of Sales is responsible for leading and supporting sales performance, occupancy growth and market development across an assigned portfolio of retirement communities.

Working in close partnership with the Regional Director of Operations and through a dotted-line relationship with Executive Directors and Sales Consultants, this role provides regional sales leadership, strategic direction, coaching and performance support. The Director develops sales capability, drives accountability and ensures consistent adoption of Spring Living’s sales methodology, standards and processes.

As a leader within Spring Living, the Director of Sales champions a collaborative, performance-focused sales culture and supports community teams in developing effective sales and local market strategies that drive occupancy, revenue and net move-in results. All duties are performed in accordance with Spring Living’s Vision, Mission and Values.

ROLES AND RESPONSIBILITIES

Regional Sales Leadership & Performance

• Lead and support sales performance across assigned communities to achieve occupancy, revenue and net move-in objectives.
• Partner with the Regional Director of Operations, Executive Directors and Sales Consultants to establish priorities, identify opportunities and develop focused sales action plans.
• Monitor regional and community performance, pipeline, conversion and forecasting to identify trends, risks and opportunities requiring action.
• Provide hands-on sales leadership and support to communities requiring additional focus or performance improvement.

Sales Culture, Standards & People Development

• Champion a collaborative, accountable and performance-focused sales culture aligned with Spring Living’s mission and values.
• Lead the consistent adoption of Spring Living’s sales methodology, processes, standards and customer experience expectations.
• Coach, mentor and develop Sales Consultants through field-based coaching, pipeline reviews, call coaching and tour observations.
• Support the onboarding, development and performance of sales talent in partnership with Executive Directors.
• Share best practices and promote continuous learning, recognition and professional growth across the region.

Pipeline, CRM & Sales Execution

• Lead regional pipeline and forecasting processes, ensuring accurate visibility into anticipated move-ins and occupancy performance.
• Champion consistent and effective use of the CRM, including data quality, prospect management, sales activity and next-step documentation.
• Monitor conversion, lead aging and follow-up activity and coach teams to improve pipeline progression and sales execution.
• Use sales data and performance insights to guide strategy, coaching and regional priorities.

Community Sales, Business Development & Local Marketing Strategy

• Partner with Executive Directors and Sales Consultants to develop community sales, lead generation, business development and local marketing strategies aligned with occupancy goals and local market dynamics.
• Guide teams in identifying market opportunities, priority customer segments, referral…