Sales Representative – Excavator Attachments

Shear Force Equipment is a trusted supplier of high-quality excavator attachments serving the construction, mining, utility, forestry, demolition, and recycling industries. We pride ourselves on strong customer relationships, deep technical knowledge, and delivering solutions that add real value on the jobsite.

Our sales team operates in a practical environment built on trust, accountability, and results.

Shear Force Equipment is seeking a motivated and personable Sales Representative to grow and support our customer base across the GTA. This role focuses on selling excavator attachments to a wide range of industries, building long-term relationships, and working closely with internal team members to deliver outstanding service.

The ideal candidate is confident, driven, trustworthy, and comfortable engaging with customers in the field.

Previous sales or technical equipment experience is preferred, but we value attitude, work ethic, and the ability to learn just as much.

This position is ideal for a self-driven salesperson who takes ownership of their territory, manages their time effectively, and focuses on long-term customer relationships.

• Develop and maintain relationships with customers in construction, mining, utility, forestry, demolition, and recycling industries
• Promote and sell excavator attachments by understanding customer needs and recommending appropriate solutions
• Generate new business through prospecting, site visits, and follow-ups
• Manage the full sales cycle, from initial contact to closing and after-sales support
• Work collaboratively with internal teams to ensure accurate quoting, order processing, and customer satisfaction
• Stay informed on product knowledge, market trends, and competitor activity
• Represent Shear Force Equipment professionally at customer sites, industry events, and trade shows

• Sales experience and/or technical equipment experience preferred
• Strong communication and interpersonal skills
• Confident, motivated, and self-driven with a positive attitude
• Comfortable working independently while contributing to a team environment
• Ability to build trust and long-term customer relationships
• Mechanical aptitude or interest in heavy equipment is an asset
• Valid driver’s license and willingness to travel within the GTA

• Opportunity to work with a respected brand in the heavy equipment industry
• Supportive, team-oriented work environment with strong internal collaboration
• Above-market base salary with uncapped commission potential
• Ongoing product training and professional development

Base Salary + Commission (Above-average base salary with uncapped earning potential; compensation based on experience)