Residential Sales Consultant

• Fast, accurate estimating — our in-house estimation system prices a deck in minutes,

Merit Ontario is a construction association supporting small to large construction companies with workforce needs across Ontario. Our talent specialists provide recruitment services and customized solutions to find quality candidates.

Forest Fence & Deck — Richmond Hill, ON

• Full-time, permanent $60,000 base + 12% of gross margin
• On-target earnings $108,000
• Uncapped The short version

We hand you 30-50 qualified inbound leads a month. No cold calling, no lead generation. The average project is $20,000. Your job is to manage inbound requests, generate quotes and convert.

Forest Fence & Deck has been a premier destination for expert deck design and installation in the GTA for over 40 years. We specialize in transforming outdoor spaces into places people actually want to spend time. Forty years in, we are entering a new phase — this is our first dedicated sales hire, and we are building the sales function around the person who takes it.

• Primarily residential decks — pressure-treated and composite, new builds and full replacements
• Fencing — wood, and composite
• Other outdoor structures — pergolas, privacy screens, railings and related outdoor living work

Average project value is approximately $20,000, and most deals close within one to two visits. This role is residential only — commercial, municipal and builder projects are handled by our technical design team, so you stay focused on the work that closes fastest.

The single most important skill in this role is the ability to close. We are not asking you to build a pipeline from nothing — we already have more inbound demand than we are converting. We need someone who can sit at a kitchen table, understand what a homeowner actually wants, present a $20,000 proposal with confidence, and ask for the business.

You will own conversion. We measure close rate, revenue booked and gross margin. We will share our current numbers in the first interview, and we expect you to ask.

• Review and qualify inbound sales inquiries
• Conduct on-site visits to gather measurements and project requirements
• Understand client needs, preferences and budget
• Prepare and submit quotes through our CRM
• Present design concepts and estimates in person or over video, addressing questions and objections
• Follow up on open quotes and drive them to a decision
• Work with the Company Owner, Operations Manager to keep improving the sales process

• Leads come to you — 30-50 a month from our website, Google, Home Stars, Houzz, Home Depot Local Pro, paid social and referrals
• Fast, accurate estimating — our in-house estimation system prices a deck in minutes, not hours, so you can put real numbers in front of a homeowner while you are still standing in their backyard.
• A real CRM — quotes, client history and follow-ups live in Jobber, with a shared phone line and two-way SMS
• A fractional sales coach works with you on methodology, call reviews and closing technique

Base: $60,000 per year, paid year-round. Commission: 12% of the gross margin on every project you book, earned when the deal is signed — not when it is built.

Annual sales booked Gross profit Commission at 15% Total earnings

• $800,000 $ 267,000 $ 32,000 $ 92,000
• $1,200,000 (target) $400,000 $ 48,000 $ 108,000
• $1,800,000 $ 600,000 $ 72,000 $ 132,000

Figures are approximate and based on our typical gross margin. At a $20,000 average ticket, $1.2 million is roughly 60 projects a year — about five a month. Commission is uncapped, margin varies by project, and you will have visibility into how it is calculated on every job.

• First 30 days: riding along on site…