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Associate Trade Marketing Manager - TWM - Div Y&C

Job in Toronto, Ontario, C6A, Canada
Listing for: Groupe Lactalis
Full Time position
Listed on 2026-09-12
Job specializations:
  • Sales
    Sales & Marketing
  • Marketing / Advertising / PR
    Sales & Marketing, Marketing Management
Job Description & How to Apply Below
Position: Associate Trade Marketing Manager - 405 TWM - Div Y&C
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About Us:

Welcome to Lactalis Canada!

We'reproud to be Canada's #1 branded dairy company and to be consistently recognized as one of the country's top employers by Forbes. Our purpose is to enrich and nurture the lives of Canadians by offering the best of dairy from Canada's favourite dairy brands like Cracker Barrel, Black Diamond, Balderson, Astro and Lactantia. In fact, our products can be found in over 90% of Canadian refrigerators in any given time.

As part of Lactalis Group, the world's leading dairy company, weremainfocused on innovation and quality and are seeking like-minded individuals to join us as we continue our growth journey.

Job Purpose
The Associate Trade Marketing Manager provides support to the Trade Marketing Manager, the broader Trade Marketing team and the Divisional leadership in maximizing profitable opportunities on an assigned portfolio of businesses, consistent with corporate and Divisional strategies. The position is responsible for support, financial forecasting and reporting, developing and collaborating to execute pricing strategies, maximizing trade spend efficiency, as well as the management of product, promotion, and customer mix.

The position represents the interest of the Division by acting as liaison between Customer Strategy and Development (CS&D), Sales, Marketing, Management Control, Supply Chain and Demand Planning departments.

Responsibility
The Associate Trade Marketing Manager works collaboratively with customer sales teams & CS&D to understand elapsed and projected performance to ensure budget KPIs (primarily volume, net sales, margin contribution) are achieved.
Completion of financial forecasting & reporting of volume and net sales to division management control and Trade Marketing Manager. This includes commentary on commercial performance versus budget/prior year/financial forecasts and net sales (pricing & accrual) validation at month end.
Strong collaboration with S&OP stakeholders (supply chain, demand planning, operations, sales operations, customer sales etc.) ensuring communication & resolution of forecasting inaccuracies impacting production planning and supply planning guidelines are adhered to.
Performing strategic analysis of data from TPM, BW, Nielsen & Numerator to provide insights and recommendations on risks & opportunities to deliver division KPIs (primarily volume, net sales, margin contribution, market share). Responsible for ad-hoc reporting as requested by Trade Marketing Manager.
Responsible for maintenance of Trade Marketing reporting assets (e.g. Planogram Window Listing Trackers, Monthly Tracking KPI Dashboards, Projected Shortage Risks, Fill Rate Reports, LE Tracking etc.).
Responsible for customer tactical trade requests & approvals (i.e. TPM approvals, incremental promotional funding, event fees, list price changes etc.).
Assist Trade Marketing Manager with budget planning responsibilities such as volume building block & net sales consensus reviews with sales.
Work cross-functionally with account sales, supply chain & customer service to reduce finished goods write-offs through fire-sale & donation process.
The Associate Trade Marketing Manager works collaboratively with customer sales teams & CS&D to understand elapsed and projected performance to ensure budget KPIs (primarily volume, net sales, margin contribution) are achieved.
Completion of financial forecasting & reporting of volume and net sales to division management control and Trade Marketing Manager. This includes commentary on commercial performance versus budget/prior year/financial forecasts and net sales (pricing & accrual) validation at month end.

Qualifications
University degree or college diploma.
Minimum three 3…
Position Requirements
10+ Years work experience
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