Cross-sell Strategy Senior Product Manager

Join TELUS's SMB team as a Senior Product Manager specializing in cross-sell strategies. Enhance customer loyalty and retention through innovative product management initiatives.

As part of the SMB Base Management team, you will design and execute data-driven cross-sell programs targeting customer retention. Candidates with five or more years in product management or marketing operations will excel in this role by leveraging strong analytical skills and effective stakeholder management. Collaborate with cross-functional partners to refine customer value propositions and streamline user experience.

Key Responsibilities:

• Execute base funnel management strategies with sales collaboration

• Develop data-informed programs using predictive modeling

• Conduct performance reviews to identify improvement areas

• Present complex data insights to various organizational levels

• Shape customer propositions according to market trends

Requirements:

• Minimum 5 years in product management or marketing roles

• Strong data analysis and reporting capabilities

• Exceptional stakeholder relationship management

• Clear communication skills in various formats

• Flexibility in handling changing project requirements

Drive impactful retention strategies at TELUS and influence the SMB market positively.
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