Auto Strategic Planning Analyst

What Makes a Honda, Is Who Makes a Honda

Honda has a clear vision for the future, and it’s a joyful one. We are looking for individuals with the skills, courage, persistence, and dreams that will help us reach our future‑focused goals. At our core is innovation. Honda is constantly innovating and developing solutions to drive our business with record success. We strive to be a company that serves as a source of “power” that supports people around the world who are trying to do things based on their own initiative and that helps people expand their own potential.

To this end, Honda strives to realize “the joy and freedom of mobility” by developing new technologies and an innovative approach to achieve a “zero environmental footprint.”

We are looking for qualified individuals with diverse backgrounds, experiences, continuous improvement values, and a strong work ethic to join our team.

If your goals and values align with Honda’s, we want you to join our team to Bring the Future!

The Business and Product Planning Division sets the product requirements for the next generation lineup of models, guiding the design and engineering teams through the early development phases to achieve a winning vehicle. Developing the future product requirements needs a highly capable, highly knowledgeable, and highly engaged team. The team will focus on analyzing future society and customer trends that will affect future mobility.

The Data Analyst will support the long‑term strategy creation led by the Principal Economist. Activities include market analysis, customer research, segmentation of customers and target creation. This position requires high level collaboration between Auto Development Center (ADC), American Honda Motor (AHM), American Honda Motor Research and Development (AHM R&D), Honda Development & Manufacturing of America (HDMA), 4

MOC and 4ji to align future customers, products, and strategies.

• Data Analysis – Ability to analyze large data sets and develop key insights from the data that is relevant to identification of the target customers. Ability to translate data / key insights into narratives / reports targeted to engineers, designers and analysts with oversight.
• Research – Ability to research market and consumers, developing key insights that are relevant to the problems and determining ways to attack the market. Supports research projects including desk research, focus groups or clinics or online quantitative surveys. Can advise on creative matters to ensure the final product output matches the original intention and targets.
• Sensing – Maintains a thorough understanding of the automotive market, consumers, consumer preferences and company strategy, that is relevant to our current plans.
• Support corporate objectives with critical information for how to compete in the future. Supports long‑term department vision and department goals to achieve Division targets.

• 4‑year college degree is required, ideally with a major in business, marketing, economics or related field
• MBA is a plus

• Ideal candidate would have 0‑2 years of experience doing analysis, ideally with an automotive Original Equipment Manufacturer (OEM)
• Experience in the area of product planning, product development or brand management is preferred.

• Awareness of the automotive industry, products and technology
• Possess critical thinking, business judgement, analytical and presentation skills
• Understanding of macroeconomic factors that impact the industry
• Proficiency with Microsoft Office is required, especially PowerPoint and Excel.
• Ability to demonstrate ideation/concept generation in a fast‑paced environment
• Consumer research and analysis skills, including statistical analysis skills
• Ability to become proficient with planning tools such as MTAB, PIN, etc

• Likely travel to other Honda and non‑Honda regional and international sites as needed.
• Commitment to work necessary work hours to achieve all responsibilities, including overtime and operating periodically at early and late day hours