Lifecycle Marketing Manager

Civil Clothing Inc. is seeking a data-driven and performance-focused Lifecycle Marketing Manager to own and optimize the full customer journey across our digital marketing initiatives. This role sits at the center of growth, leading lifecycle strategy across email, SMS, push, and paid media, with a strong focus on performance, testing, and revenue impact. You will be responsible for building and executing campaigns that drive acquisition, engagement, and retention while continuously improving conversion through analytics, A/B testing, and cross-channel optimization.

This role is both hands-on and strategic, responsible for building and evolving the lifecycle function over time, including shaping team structure, processes, and channel growth. You’ll connect channels into a cohesive experience, using data to drive decisions and performance.

• Own and execute lifecycle marketing across email, SMS, and push, ensuring campaigns are aligned, on time, and performance-driven
• Build and optimize customer journeys from acquisition through retention, improving engagement and lifetime value
• Develop segmentation strategies to deliver targeted, relevant messaging across all lifecycle stages

• Own Klaviyo and Attentive strategy and execution, including flows, campaigns, segmentation, and compliance
• Drive subscriber growth, engagement, and revenue through optimized lifecycle programs
• Continuously test messaging, timing, and audience targeting to improve performance
• Partner closely with paid media across Meta, Google, and Tik Tok Ads to align lifecycle and acquisition strategies
• Support and optimize paid campaigns through audience insights, creative testing, and performance analysis
• Ensure alignment between paid traffic and lifecycle conversion strategies

• Own performance tracking across lifecycle channels using tools like Triple Whale, GA4, and platform dashboards
• Design and execute A/B tests across messaging, creative, offers, and timing to drive measurable improvements
• Translate data into actionable insights and clear recommendations that improve conversion, retention, and ROI

• Lead lifecycle execution for product drops, launches, and promotions, ensuring alignment across channels and teams
• Partner with Creative, Brand, E-Commerce, and Operations to ensure assets, messaging, and timelines are aligned
• Maintain visibility across campaign calendars and ensure flawless execution
• Lead and grow the lifecycle marketing function, including defining roles, processes, and priorities as the team scales
• Manage and develop team members or external partners, ensuring high-quality execution and accountability
• Set direction for lifecycle strategy, ensuring alignment with overall marketing and ecommerce goals
• Build a structured approach to campaign planning, testing, and performance tracking across the team

• Identify and resolve issues across the marketing tech stack (Shopify, Klaviyo, Attentive, analytics tools)
• Continuously improve workflows, integrations, and campaign processes to increase efficiency and scalability
• Contribute to CRO initiatives that improve the overall customer experience and conversion funnel
• Partner closely with Brand Marketing, Merchandising, Planning, Creative, and Operations to support aligned launches, accurate product information, and efficient workflows.
• Manage relationships with external partners, including web development, UX/UI, email/SMS platforms, and analytics vendors, to maintain a high-performing digital environment.
• Contributes to a collaborative, inclusive, and solutions-oriented team culture where diverse perspectives are valued and respected.
• Partners closely with cross-functional teams, including Merchandising, Marketing, Creative, Operations, Planning, and Customer Experience, to ensure alignment, transparency, and smooth execution across all digital initiatives.
• Demonstrates professionalism, accountability, and urgency, consistently delivering high-quality work that reflects Civil’s brand standards and commitment to excellence.
• Communicates clearly and…